Full-funnel UA is your playground, and you know every corner — from big-picture vision to hands-on execution. You live for the challenge of managing and optimizing campaigns, squeezing every ounce of performance from every channel. Data isn’t just numbers to you — it’s the map to your next breakthrough, guiding cross-functional collaboration and sparking ideas that scale. Ready to transform traffic into traction and planning into unstoppable growth? Then get in touch!
In this role you will
* Execute user acquisition (UA) strategies for games at all stages of development, including prototyping, soft launch, and global release — with a focus on titles driven by in-app purchases (IAP) or subscriptions.
* Manage the UA strategy for each product based on its specific goals and lifecycle stage.
* Plan, launch, and optimize UA campaigns to meet key performance indicators (KPIs) and drive scalable growth.
* Collaborate closely with product, creative, and analytics teams to design and execute tests that enhance both user acquisition effectiveness and overall product performance.
* Analyze campaign performance data to uncover insights and continuously improve both UA efficiency and return on investment.
* Stay informed on industry trends, emerging platforms, and market shifts in order to proactively identify opportunities and mitigate potential risks.
* Share knowledge, insights, and best practices across teams to support personal and collective growth in UA capabilities.
* Candidate with experience as a lead would be considered in a hybrid role, also leading a small team of User Acquisition experts.
What we’re looking for
* Deep understanding of user acquisition strategies and best practices within the mobile app ecosystem.
* Strong passion for performance marketing, with a focus on data-driven growth.
* Analytical mindset with the ability to extract actionable insights, identify trends, and detect anomalies in complex datasets.
* Solid grasp of predictive models such as Lifetime Value (LTV) and Return on Ad Spend (ROAS).
* Skilled at setting clear priorities based on potential impact and business value.
* Strong communication skills, with fluency in English, both written and spoken.
* Nice to have: Ability to manage not only your own responsibilities, but also those of a broader team.
Your experience
* 5+ years of hands‑on experience in user acquisition for in‑app purchase (IAP) or subscription‑based mobile games or apps.
* Proven track record of managing products through multiple lifecycle stages — from prototype and soft launch to global launch — is a strong advantage.
* Demonstrated success in optimizing campaigns toward Return on Ad Spend (ROAS).
* Experience in managing and scaling campaigns across a variety of channels, including Meta, Google Ads, TikTok, Apple Search Ads (ASA), and ad networks, and in working with mobile measurement partners (MMPs).
* Familiarity with privacy regulations and data limitations, including experience optimizing campaigns without access to user‑level data on post‑install events/ROAS.
* Experience in leading a team of other UA experts is a plus, but not a requirement.
What we offer
* Employment relationship with Ekipa2 d.o.o. for an indefinite period of time, with a six‑month probationary period.
* Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
* Participation in attractive projects.
* Development opportunities through training, seminars, and conferences.
* Choice of sport, fitness, educational, and entertainment activities outside of work.
* Healthy meals in the office.
* 24 days of paid vacation.
* Participation in a discretionary bonus plan.
* Christmas bonus (subject to internal company policies).
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