Position
Digital Marketing Manager
Location
Barcelona, Spain
Contract
Full-time
Position Overview
Nikki Beach Hospitality Group is seeking a Digital Marketing Manager with a strong performance and analytics focus to join our Barcelona corporate office. This role is both strategic and hands‐on: you will plan, execute, and optimize paid campaigns across all digital platforms, ensuring our marketing investments deliver measurable results. You will be the performance owner of Nikki Beach’s global digital presence, from paid media allocation and campaign measurement to website optimization and analytics reporting. Working closely with our Creative Digital Strategy Lead, marketing teams, and property stakeholders, you will ensure that all digital initiatives are data‐informed, on‐brand, and aligned with broader business strategies.
Key Responsibilities
Plan, execute, and manage paid media campaigns (social, search, display, programmatic), tracking spend, ROI, and conversion.
Monitor and optimize campaign performance in real time to achieve KPIs.
Translate analytics into actionable recommendations to improve both paid and organic channels.
Own tracking systems and ensure accurate implementation of pixels, tags, and performance dashboards.
Deliver monthly and quarterly reports highlighting ROI, trends, and optimization opportunities.
Provide insights to guide creative decisions and channel mix.
Oversee website updates, content accuracy, and user experience improvements.
Work with developers/designers to enhance functionality, conversion, and design.
Ensure SEO best practices are implemented and monitor site performance metrics.
Partner with the Creative Digital Strategy Lead, global marketing, and sales teams to align performance goals with brand objectives.
Ensure campaign creative is data‐driven and integrated into broader brand storytelling and activations.
Support global openings, seasonal launches, and brand partnerships with targeted digital campaigns.
Qualities We’re Looking For
Results‐driven with a passion for data, optimization, and ROI.
Strategic thinker who thrives on analytics but also understands creative storytelling.
Strong organizational skills, detail‐oriented, and comfortable managing budgets.
Proactive collaborator with excellent communication skills.
Requirements
Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
4–6 years of experience in digital marketing, with a focus on performance campaigns.
Proven expertise in paid media (Meta, Google Ads, TikTok, programmatic).
Strong knowledge of web analytics tools (Google Analytics, GA4, Tag Manager, Looker Studio).
SEO/SEM experience and website optimization skills.
Excellent command of English;
Spanish is a plus.
Experience in hospitality, lifestyle, or luxury brands is highly valued.
Why Join Nikki Beach Hospitality Group?
Established by Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its global collection of iconic beach clubs, hotels, resorts, residences, dining concepts, and pop‐ups. Recognized among the world’s best beach clubs and resorts, the brand continues to expand into new destinations and concepts, including Lucia, our restaurant and beach concept introduced in 2024. For our team members, this means the chance to be part of a hospitality group with a celebrated 25‐year legacy and an exciting future. Joining Nikki Beach Hospitality Group offers opportunities for growth and international exposure, with the ability to build a career across some of the world’s most sought‐after destinations. As part of the Nikki Beach family, you will help shape unforgettable moments and contribute to the future of luxury hospitality.
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