The Product Manager is responsible for developing the strategic plan and setting the product roadmap and championing the marketing plan for all programs, including new program introductions and enhancement to existing programs. The Product Manager plays a key leadership role in managing implementation of the strategic product roadmap and annual marketing plan; achieving enrollment, revenue and profitability targets for new and existing products; launching new products/initiatives; managing stakeholder relationships; and establishing metrics and processes for monitoring success
Responsibilities
* Lead development of the strategic plan, product marketing roadmap, and marketing plan for new program introductions; resource, manage, and support the prioritization and completion of projects with internal and external stakeholder
* Collaborate with the Academic and Admissions Teams to develop compelling, differentiated product messaging and positioning throughout the costumer journey
* Develop marketing and communications plans to effectively position programs in their respective markets.
* Create outstanding materials and collaborate in the development of high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition
* Develop a deep understanding of relevant markets, including the competitive landscape, target segments, and student motivation and decision making; identify, recommend, and develop potential market opportunities based on this understanding and strategies for competitive differentiation
* Develop proactive, market-driven, actionable methods of identifying new product introductions or improvement opportunities for existing products using both internal data and external data
Qualifications
* Degree in Marketing or a related field
* Proven working experience as Product Manager on Higher Education, and ability to develop product marketing strategies and communicate recommendations to executives
* Experience in identifying target audiences and devising effective campaigns (Google Ads, Meta Ads, Linkedin ads and Tiktok Ads)
* Excellent understanding of the full marketing mix
* Strong analytical skills partnered with a creative mind
* Up-to-date with latest trends and marketing best practices
* Familiarity with CRM (salesforce or similar) tools and CMS (Wordpress or similar)
* Experience with data analysis and visualization tools like Power BI, Tableau, or Google Analytics.
* A solid understanding of digital channels and the ability to analyze and report performance across platforms like Meta and Google is highly valued. The ideal candidate should be comfortable interpreting data from multiple sources to inform decisions and optimize performance throughout the funnel.