PbBettingJobs /b are seeking an experienced bGeneral Manager /b to lead operations for the bSpanish market /b on behalf of a leading global betting and gaming group, based in their Ceuta office. The role will take full ownership of PL and commercial performance across multiple verticals, including Poker, Sportsbook and Casino, overseeing a business generating in excess of €100m annually. /ppbr/ppbResponsibilities: /b /ppbr/ppbStrategic Commercial Leadership /b /pulliFull PL ownership for the Spanish market, setting clear strategic and commercial objectives. /liliDefine and implement the country plan across key areas including Marketing, Promotions, Product, Customer Operations, and Compliance. /liliEnsure efficient allocation of resources to achieve both long-term goals and short-term performance targets. /liliMaintain an in-depth understanding of the local market, competition, and consumer behaviour. /liliDrive collaboration across functions including Product, Marketing, Acquisition, CVM, and Customer Care. /li /ulpbr/ppbFinancial Performance Management /b /ppbr/pulliSet, monitor, and deliver against revenue and profitability KPIs. /liliIdentify new revenue opportunities and optimise existing business lines. /liliLead budgeting, forecasting, and ongoing financial performance reviews. /liliStrengthen acquisition, retention, and customer value strategies to maximise lifetime value. /li /ulpbr/ppbCommercial Customer Strategy /b /ppbr/pulliBuild and execute a commercial plan across all verticals aligned to strategic objectives. /liliUse customer insights and analytics to inform decision-making and drive growth. /liliOversee content localisation, UX, and product development to ensure market relevance and customer engagement. /liliDirect promotional and customer contact strategies, ensuring efficient execution and measurable results. /li /ulpbr/ppbLeadership People Development /b /ppbr/pulliLead a cross-functional local team spanning multiple business areas. /liliFoster a culture of collaboration, accountability, and innovation. /liliDevelop and mentor senior talent, supporting career progression and succession planning. /li /ulpbr/ppbRegulatory Stakeholder Management /b /ppbr/pulliEnsure full compliance with local regulatory and licensing requirements. /liliBuild and maintain strong relationships with regulators, affiliates, and other key stakeholders. /liliChampion responsible gaming and player protection initiatives within the market. /li /ulpbr/ppbMarket Development /b /ppbr/pulliIdentify and pursue new opportunities for growth and market expansion. /liliStrengthen brand positioning and customer engagement across all channels. /li /ulpbr/ppbRequirements: /b /ppbr/pulliProven experience as a Country Director, General Manager or equivalent senior leadership role within the iGaming industry. /liliStrong understanding of Poker, Sportsbook, and Casino particularly within the Spanish market. /liliDemonstrated track record of delivering commercial success and PL responsibility. /liliExcellent analytical and strategic planning skills, with a data-driven approach to decision-making. /liliStrong leadership and stakeholder management capabilities. /liliOutstanding communication and negotiation skills in English and Spanish. /liliFlexibility to travel regionally as required. /li /ul