* Customer annual performance analysis (customer audit)
* Customer annual assortment and activation recommendation
* Customer annual assortment targets performance tracking
* Annual loyalty plan definition, development, and tracking (sell-in / through incentives not related to pricing)
* Annual promotional plan definition, development, and tracking (sell-out promotions management)
* Annual customer merchandise / assets need definition, delivery management, and tracking
* Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)
* Customer relationship support : localization and delivery of customer engagement calendar (newsletters, events, ad hoc contents, etc.)
* Customer presentations on assortment and activation plans recommendations
* Sell-in' Sales team support : localization and delivery of sales activation calendar (pitch decks)
* Supports sales enablement team on educational content cascade
Main interactions :
* Works daily with Area sales managers and teams to guide and support customer sell-in and sell-out optimization via assortment and trade marketing activations, maintaining direct contact with customers
* Collaborates with central trade marketing team (customer performance analysis manager) on performance analysis and assortment recommendations
* Coordinates with central trade marketing team (customer sales activation manager) on sell-in / out activation needs
* Works with central trade marketing team (sales content manager) on localizing and inputting content for sales activation calendar
* Engages with sales enablement team for educational content delivery to sales teams
* Partners with revenue management team to identify business opportunities, define mitigation activities, and allocate related budgets
* University graduate with a marketing or commercial major
* At least 4-6 years of experience in marketing and commercial roles
Skills & Knowledge :
* Holistic business acumen
* Strong analytical skills
* Customer sensitivity and knowledge
* Ability to work with cross-functional teams
Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities across 20 countries. Its Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, develop state-of-the-art products and services that set industry standards. For more information, visit .
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