Senior Behavioral Data Analyst
Location: Remote from Spain (Spanish employment contract)
We're looking for a data-savvy expert to help design and implement a new behavioral analytics approach across our ecosystem. You’ll be part of a cross-functional initiative focused on improving user understanding and helping to translate insights into actionable strategies for personalization, audience activation, and reporting.
Requirements:
Strong background in behavioral data analysis (web/app/CRM/media signals) or data science
Hands-on skills in SQL and/or Python for data analysis
Familiarity with customer journey mapping and audience segmentation
Experience working with CDP and/or MA platforms (e.g., Salesforce, Adobe Campaign, mParticle, Segment)
Excellent communication skills; comfortable leading technical conversations with cross-functional teams
Advanced English
Will be a plus:
Background in CRM, MarTech, media attribution, or e-commerce/telco
Experience working with 1P media setup and campaign measurement
Understanding of retention, incrementality, and conversion modeling
Responsibilities:
Explore and analyze large-scale behavioral data to uncover meaningful patterns
Translate business needs into data questions, and data patterns into clear recommendations
Help prioritize what matters most from a marketing and activation perspective
Collaborate with global teams and vendors to shape data use cases and frameworks
Support communication between business stakeholders and CDP / MA teams by defining priorities and clarifying technical feasibility
Support initiatives related to digital event log consolidation, feature snapshot creation, and predictive behavioral modeling
Why this position:
You will be a key contributor to advancing behavioral data solutions, including consolidating digital interaction logs into unified datasets, creating user-level feature snapshots, analyzing trends over time, and supporting predictive modeling and segmentation to enhance campaign logic and CRM triggers.
You’ll work closely with CDP, marketing automation, and business teams to identify meaningful behavioral patterns, guide the development of frameworks, and help translate insight into action across multiple markets.
This is a strategic role with real impact — and space for co-creation, iteration, and learning. If you’re motivated by meaningful behavioral data and want to shape how a global brand activates insight at scale, we’d love to talk.