To build a Brand that is relevant and desirable for consumers.To increase Brand Value Market Share and performance.To set Brand Strategy and implement Brand Plan.To implement identify new business opportunities and manage I&RBrand StrategyDefine and develop Brand Objectives & detailed Brand PlanProvide quality input at Brand level into the OPL, MBS & Category Planning processGuardian of Brand Positioning & Communication across channel & categories.Monitor & manage Brand allocated PFMEDevelop a deep understanding of consumer & shopper behavior & competitive environmentIdentification & management of innovation/renovation projects for the BrandBrand Plan ImplementationManage the implementation of the Brand plan in line with the MBS/OPLReview and monitor performance & where necessary modify the Brand plan.Develop & manage consumer communications strategy (i.E:
advertising, packaging, PR, etc.)Internal-External AlignmentCollaborate with CDT on the development of the point of purchase strategyValidation of all artwork and print process associated with the Brand.Validation of all claims associated with the BrandEffectively communicate with Marketing Manager and CDT or Sales Manager for all Brand initiatives, and with other departments when relevantCommunication with NiM Departments when relevant .Effectively communicate with Logistics and Factories involved in innovation / renovation projects & with demand planning on Category / Brand events that impact volume forecastsARE YOU A FIT?Graduate Bachelor of Business or MBA.Marketing experience as Product/Brand Manager or equivalent.English and SpanishBudget development and monitoringInsight, Initiative and collaboration skillsAbout the company
Nestlé SA is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland.Notice
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