Company Description
Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,460 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.
Employment Type: Full-time, Fixed-term (2 years).
Primary Objectives
SEO Associate Manager will lead the development and
execution of SEO strategy across all markets, directly contributing to business
growth through organic channels. This role will serve as the subject matter
expert for SEO within the organization and play a key role in driving digital
excellence across the group.
Manage a network of internal stakeholders and
external partners, ensuring the delivery of a technically sound, content-rich
and performance-driven SEO roadmap. The SEO Associate Manager will also be responsible
for embedding SEO best practices into the business and contribute to the commercial objectives.
Description
The Radisson Hotel Group is looking for a highly
experienced SEO Associate Manager with good technical, operational and executional
knowledge. The SEO Associate Manager will lead a digital marketing agency and work with
broader stakeholders to drive organic revenue for the company.
The SEO Associate Manager should be fully hands-on and
confident enough to lead the SEO strategy and must possess great communication
and presentation skills to articulate and simplify the message
It is a great time to join the business with the
opportunity to work alongside a friendly team in collaborative working
environment. Career development and growth opportunities. Join our digital
experts to drive the digital transformation together!
Role and Responsibilities
· Own and
evolve the SEO strategy across multiple regions and languages to drive
qualified organic traffic and incremental direct revenue.
· Lead the
collaboration with digital agencies and internal teams, ensuring
performance-focused delivery of SEO campaigns and projects.
· Conduct
in-depth SEO audits (technical, on-site, off-site) and implement actionable
improvements.
· Oversee
keyword research and content optimization initiatives to support business
objectives and enhance user experience.
· Define and
manage the technical SEO roadmap, liaising with product, development and
content teams to implement scalable solutions.
· Monitor,
analyze and report on SEO KPIs, using insights to optimize strategy and
execution.
· Serve as the
internal SEO evangelist: conduct workshops, create guidelines and build
internal SEO capabilities.
· Keep the
business informed of search engine algorithm updates and shifts in best
practices.
· Collaborate
with analytics, content and digital media teams to align SEO with a broader
digital strategy.
· Support
localization and market-specific SEO strategies to ensure relevancy and
visibility in local search results.
· Maintain
quality assurance of SEO deliverables across content, development and platform
enhancements.
· Ensure a
strong technical foundation across all web assets (site speed, mobile
friendliness, crawlability, indexability, etc.).
· Lead the
implementation of structured data and schema markup to improve SERP visibility.
· Stay ahead
of industry trends, competitor activities and emerging technologies.
· Abides by both The Radisson Hotel Group and
brand specific policies and procedures
EXPERIENCE & SKILLS
·
5+ years of experience
in SEO, including technical and content optimization within an international or
multi-market environment.
·
Demonstrated success in
creating and leading SEO strategies with measurable business results.
·
Proven track record
managing digital agencies and external SEO tools/platforms.
·
In-depth understanding
of search engine algorithms, ranking factors and technical SEO.
·
Strong analytical and
problem-solving skills with a passion for data-driven decision making.
·
Confident working
cross-functionally with stakeholders of all levels including marketing, IT,
product and content.
·
Highly organized and
capable of managing multiple projects and priorities in a fast-paced
environment.
·
Strong communication
and presentation skills, able to simplify complex SEO concepts.
·
Fluent in English;
additional languages are a plus.
·
Bachelor’s degree in
Marketing, Digital Media or related field (master’s preferred).
Employment Type: Full-time, Fixed-term (2 years).
TECHNICAL SKILLS
* Advanced technical SEO skills and
experience implementing large-scale optimisations
* Experienced at
Google Search Console, link audit, technical auditing and other SEO tools
including Moz, Screaming Frog, SimilarWeb, SearchMetrics, Botify, AWR,
Yext, BrightEdge, SEMRush etc.
* Knowledge of
HTML, CSS and JS is preferred
* Experience in
web analytics tools, preferably Adobe Analytics
* Excellent in
using Microsoft Office (particularly excel and power point)
* Strong
analytical skills and data driven methodological approach
* Familiarity with website architecture, server analysis, sitemaps
and rewrites
INTERPERSONAL SKILLS
·
Excellent
communication and presentation skills
·
Ability to make
decisions and work autonomously
·
Good at simplifying
the message
·
Team player and
collaborative
·
Strong
organisational, multitasking and attention to details
·
Diplomatic at
dealing with conflict