Overview
At Carbinox, we build rugged smartwatches for hardworking men in construction, welding, mechanics, and beyond. With over 400,000 loyal customers, we've built trust by delivering durability, affordability, and performance. Now, we're looking for a Head of Organic Marketing to scale our organic channels and drive meaningful revenue growth.
Responsibilities
* Email & SMS Marketing – Lead and supervise the department to grow % of revenue from retention channels.
* Social Media Growth – Manage organic social channels, grow follower base, and increase engagement.
* Affiliate Marketing – Scale our affiliate program to boost revenue and partnerships.
* Postcard Marketing – Build and manage a brand-new direct mail channel from scratch.
* Community Management – Oversee public and private Facebook groups, driving engagement, loyalty, and revenue.
* Reporting & Analysis – Track KPIs weekly / bi-weekly, monitor ROI, and optimize campaigns for growth.
Qualifications
* Proven experience in eCommerce DTC brands (must).
* Expertise in Email & SMS marketing—you know how to drive retention and revenue.
* Strong background in social media growth strategies and community building.
* Hands-on knowledge of affiliate programs and direct mail / postcard marketing.
* Skilled in content creation, influencer marketing, and copywriting.
* Track record of making brands go viral and scaling organic revenue.
Work Setup
This role is 100% remote, giving you the flexibility to deliver results from wherever you work best. We're a performance-driven team where impact matters more than hours clocked in.
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