Our client is a highly desirable Global Leading Premium Contemporary Footwear Brand known for its creativity, innovation and heritage.
Design and implement compelling in-store displays, window concepts, and brand presentation standards to attract traffic and increase revenue. Ensure these visual strategies align with the global business strategy, Go-to-Market (GTM) plan, and product range. Maintain world-class visual execution across all channels and markets, adapting to regional nuances while preserving brand consistency.
Lead the global visual merchandising (VM) strategy across all retail channels: Direct operated stores, outlets, department stores, franchises, and distributors.
Define seasonal and promotional VM concepts aligned with GTM strategy, product launches, and marketing campaigns.
Source and coordinate creative materials, props, and accessories for store and window displays.
Ensure global consistency in visual execution while adapting for local market needs and formats.
Oversee implementation across worldwide regions, ensuring excellence in store presentation.
Support and train store teams on VM guidelines, execution standards, and brand storytelling.
Collaborate cross-functionally with key stakeholders in Design, Product, Retail, Marketing, and Buying.
Monitor and report on visual performance KPIs, identifying areas for improvement and driving impact.
Research and apply design, retail, and lifestyle trends to continuously innovate visual strategy.
Manage the VM budget and resources efficiently across all channels and markets.
Solid experience in VM or retail visual roles within lifestyle or premium international brands.
Detail-oriented, hands-on, and performance-driven approach.
Proven ability to operate in a global, multi-channel environment.
Fluent in English; additional languages are a plus.
Retail Director, Product Manager, Country Directors, Retail Area Managers, Store Managers, Design and Content Teams, Retail Operations Manager.
Head of Retail Marketing.
Relevant previous experience in visual merchandising within the fashion industry.
Strong analytical and project management skills.
Background in design, fashion-related management, and retail.
Align the organization of visual retail with ESG goals and priorities, maintaining a sustainable and profitable business model, fostering cooperation and partnerships with stakeholders, promoting human and professional development, encouraging inclusive growth, and offering unique customer experiences.