HAYS is collaborating with the leading company in the pharmaceutical sector.We are looking for a Paid Social Media Senior to join the team.What will your duties be?- Manage end-to-end paid media campaigns, ensuring alignment with global business objectives.- Develop and execute digital performance strategies tailored to each campaign and market.- Plan, implement, and optimize SEA and Paid Social campaigns focused on conversions, traffic, lead generation, and brand awareness.- Monitor campaign performance, including budget control, ongoing optimization, and detailed reporting.- Work with advertising platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, SA360, and DV360.- Conduct benchmark analysis and competitive research to improve campaign performance.- Optimize campaigns for e-commerce, product and service promotion, and brand positioning.- Analyze performance data using tools like Adobe Analytics, Looker Studio, Power BI, and Semrush.- Create custom reports and dashboards, tailored to diverse stakeholders and international teams.- Implement and manage tracking infrastructure (pixels, tags, and events) to ensure accurate measurement.- Execute A/B testing and track key KPIs such as CPC, CTR, conversion rate, bounce rate, and cost per lead.- Leverage advanced analytics and AI-driven solutions (including prompt engineering and automation) to enhance targeting and maximize ROI.- Communicate and collaborate directly with stakeholders, global teams, and external suppliers.- Manage relationships with global partners, ensuring effective execution of international campaigns.Which are the requirements?- Proven experience managing paid media campaigns across key platforms: Meta (Facebook & Instagram) and LinkedIn Ads.- Previous experience working in a digital marketing agency environment.- Familiarity or willingness to work with emerging and alternative platforms such as: Reddit Ads and TikTok Ads is a plus.- Experience with X (Twitter) is a plus.- Experience managing campaigns or projects within the pharmaceutical (pharma) industry is highly desirable.- English fluent.What we offer?- Long term contract with Hays.- Participate in international projects.- Flexible remote work model (1 office day per month). Location: Barcelona.- Flexible Schedule: Monday to Friday from 8-9 to 5-6.