Sales Manager – Spain Location: Madrid na (with national travel) Industry: Automotive Reporting To: Country General Manager / Regional Director Europe Company Overview: Our client is a fast-growing Asian automotive brand with a global footprint and a strong focus on innovation, quality, and sustainability. Following its successful expansion across several international markets, the company is now entering the Spanish market and is seeking a dynamic Sales Manager to drive commercial operations and market penetration from the ground up in line with the company’s objectives. Job Purpose: The Sales Manager will play a pivotal role in launching and growing the brand’s presence in Spain. As the first local sales leader, you will define and implement the national sales strategy, build a high-performing dealer network, and ensure commercial success through effective go-to-market planning and execution. Key Responsibilities: Sales Strategy & Execution • Develop and execute the national sales strategy in line with corporate objectives. • Forecast sales targets, set KPIs, and monitor performance across regions and dealers. • Identify growth opportunities and define the commercial roadmap for Spain. Market Development & Customer Engagement • Analyze market trends, competitors, and customer behaviors to adapt strategy accordingly. • Work closely with marketing and aftersales teams to ensure a consistent brand experience. • Represent the company at industry events, trade shows, and product launches. Reporting & Collaboration • Provide regular performance reports to headquarters and regional leadership. • Collaborate cross-functionally with marketing, logistics, finance, and service departments. • Act as the voice of the Spanish market within the organization, advocating for local needs. Candidate Profile: Professional Experience: • Minimum 8–10 years of experience in automotive sales, with at least 3 years in a managerial role. • Prior experience launching or expanding a car brand in a new market is a strong advantage. • Knowledge of the Spanish dealer network and retail automotive operations is essential. • Experience with Asian OEMs or electric vehicle (EV) startups is highly valued. Skills and Competencies: • Strategic thinker with strong execution and operational management skills. • Excellent negotiation and relationship-building abilities. • Entrepreneurial mindset: proactive, resourceful, and comfortable in fast -moving environments. • Strong commercial acumen and a hands-on leadership style. Languages: • Fluent in Spanish and English (spoken and written). • Mandarin or another Asian language is a plus but not required. Mobility: • Willingness to travel across Spain and occasionally to the European HQ or Asia. Why Join? • Be part of a groundbreaking market entry with a company backed by strong R&D, design, and manufacturing excellence. • Build the Spanish operation from the ground up and shape the future of mobility in Spain. • Work in a dynamic, international, and growth-focused environment.