This is not a traditional content or social media role.
We're looking for a Freelance Content Creator / Community / PR profile with an entrepreneurial mindset to help grow brand visibility, engagement and relevance for BORN ROSÉ BARCELONA across consumers, professionals, influencers and partners.
Someone who lives the brand, is out in the city, captures real moments, and turns them into authentic, engaging stories.
YOUR MISSION
Build brand visibility & engagement
Own and manage our social presence (Instagram & LinkedIn; TikTok if relevant). Grow an engaged, high-quality community aligned with our premium lifestyle positioning.
Create and activate brand storytelling
Create original, authentic content that translates the BORN ROSÉ BARCELONA lifestyle into daily storytelling. Capture real moments: events, tastings, fairs, collaborations and turn them into strong brand assets. Work alongside our team while bringing your own creative leadership and execution.
Own direct brand communication
Create and coordinate our bi-monthly email marketing, ensuring consistency in tone, content and messaging.
Develop PR & collaborations
Build and manage relationships with influencers, media and like-minded lifestyle brands. Identify collaboration opportunities that drive visibility, credibility and long-term brand value.
Support key brand moments
Be present at selected events and activations, ensuring on-the-ground content creation and live brand storytelling.
Ensure brand consistency across touchpoints
Make sure all external communication channels are constantly updated with relevant, on-brand content.
WHO YOU ARE
A freelance professional with proven experience in content creation, community management or PR, ideally within lifestyle, hospitality or premium brands.
Entrepreneurial and proactive
Native-level English (spoken and written) and fluent Spanish.
Commercially aware: you understand that content, community and PR serve brand growth and business objectives.
Strong creative instinct with high attention to detail and aesthetics.
Solid skills in Adobe (Photoshop, Illustrator) and video editing tools.
Based in Barcelona and available for weekly in-person coordination (minimum 2h/week).
WHY JOIN US?
BORN ROSÉ BARCELONA is a fast-growing, lifestyle-driven rosé brand born in Barcelona and present internationally. We value bold thinking, autonomy and execution over bureaucracy.
This freelance role offers a high level of creative freedom, ownership and visibility, with direct involvement in exciting projects, events and collaborations. You'll play a key role in shaping how a premium brand connects with its audience, strengthening brand perception and supporting growth in key markets, all within a dynamic, inspiring and entrepreneurial environment.