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As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
About DENZA:
DENZA was founded in 2010 jointly by Mercedes-Benz, the "inventor of ICE vehicles" and BYD, the "leader of New Energy Vehicles", both embracing the beautiful vision of realizing the future of electric mobility, with complementary advantages and strong alliance. Since its inception, DENZA has adhered to the strategic positioning of only providing new energy premium vehicles, and always shared and co-created with users to build an intelligent and safe new premium car brand with more sensory value for users.
About the role:
The PR Specialist is responsible for establishing and maintaining strong relationships with key media contacts and securing positive media coverage for the company in Spain. The position will work closely with the Marketing team to develop and execute the Press & PR strategies aligned with the company's overall business objectives. A proactive and team player profile is sought.
This role reports directly to the Marketing Manager for DENZA in Spain.
Responsibilities:
* Responsible for the execution of the internal and external communication plan.
* Write, coordinate, and distribute press releases; implement activities; coordinate with PR managers and PR agency.
* Maintain good cooperative relationships with press, media, digital influencers, etc.
* Document PR communication resources and channels, develop media resources, and ensure visibility of brand and product stories in close cooperation with PR Teams.
* Monitor publicity and conduct research.
* Actively engage and collaborate on any PR event or activity as needed.
* Cooperate with the company's projects and promote PR events and content; analyze the effect of the activities and integrate the feedback into the activity process.
* Be a brand ambassador, a solid team player, and always work with the customer in mind.
Required Skills and Qualifications:
* University Degree in Public Relations, Corporate Communication, Marketing, or commercial disciplines.
* Solid experience in the automotive industry or branded public relations field.
* 5+ years of experience in roles related to PR & Communication management in the automotive business.
* Fluent in written and spoken English and Spanish is mandatory.
* Excellent knowledge of digital tools.
* Customer-oriented mindset.
* Excellent communications and interpersonal skills.
* Able to prioritize and work proactively with efficient time management skills; resilient and open-minded.
* Results-oriented with the ability to work to deadlines; hands-on approach; motivated to get results.
* Connected with our mission and a more sustainable future.
We offer:
* Job in a fast-growing company and industry which represents sustainable technology.
* Performance and experience-based competitive remuneration, commuting allowance.
* Team building events and employee learning opportunities.
Our purpose is to build a zero-emission future that reconnects humanity with nature and a world of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team.
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