HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game‑changers, disruptors, and bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high‑value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech‑driven, with a customer‑first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.
About Us
HBX Group connects and empowers businesses across the global travel ecosystem through technology, data, and expertise. Our platforms link supply and demand seamlessly, helping partners grow while simplifying the travel experience. With 3,500+ professionals worldwide, we combine local insight with integral scale to unlock growth for travel businesses.
Role Overview
We are looking for a Senior Brand Manager (maternity cover) to play a key role in shaping and evolving HBX Group’s global brand. Reporting to the Head of Brand, Content & Creative, you will translate business strategy into a clear, consistent, and impactful brand strategy—driving awareness, differentiation, and growth across markets.
Key Responsibilities
Brand strategy & positioning : Define and evolve the corporate brand and positioning across client and supplier segments.
Global brand execution : Drive brand awareness and equity through consistent, high‑quality execution aligned with business goals.
Brand governance : Act as brand guardian, ensuring consistency across all touchpoints (digital and offline).
Brand identity & messaging : Partner with Creative and Content teams to define visual identity and tone of voice.
Storytelling & content : Develop compelling narratives and materials to strengthen brand perception.
Cross‑functional collaboration : Work closely with commer