Senior Digital Marketing Manager Global Distribution (F/M/D)
Working at Freudenberg: “We will wow your world!” This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but we also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.
Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda, Gimi, Wettex and Marigold. The company employs more than 3,800 people and hosts a global distribution network.
Benefits
Cafeteria / Canteen
International Opportunities
Flexible Work Models
Performance-Related Bonus
Personal Development
Responsibilities
Support the Marketing Director in designing and executing a comprehensive global digital communications strategy for our global distribution system, aligned with the existing brand framework.
Lead online communication and digital advertising initiatives from concept development to international rollout, ensuring alignment with the customer journey.
Provide strategic guidance to local marketing teams to tailor the digital strategy to country-specific needs, market dynamics, and product offerings.
Drive capacity building for digital marketing, advertising, and e‐commerce within our distribution network.
Develop global standards for web‐based marketing activities (including SEO/SEM, marketing databases, and social media) to deliver a consistent user experience and drive sales performance.
Oversee a flexible, customer‐journey‐driven content strategy in key markets, identify trends in digital brand management, support local media planning, and manage relationships with digital service providers and agencies.
Qualifications
Degree in Economics or Business Administration with a specialization in Marketing—ideally with a focus on Digital Management, Communication, or Media Management.
Over 5 years of experience in digital marketing and media management at an international, cross‐country level, preferably with category insights in FMCG or non‐food sectors.
Strong technical knowledge of analytics and data management tools, with the ability to identify target audiences and execute global digital campaigns, including landing pages, user funnels, and social media content.
Experience in managing external vendors and agencies, with solid coordination and project management capabilities across international teams and stakeholders.
Ability to think in brands, digital trends and the changes of consumers.
Advanced English and Spanish proficiency.
Equal Opportunity Statement
Freudenberg Group is an equal‐opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Additional Information
Margherita Codazzi
#J-18808-Ljbffr