Overview
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Hi! We’re
Leaply
— a fast-growing ecosystem of digital and physical products designed to help people build healthier habits and lead better lives. We launched in 2024 and have already seen
explosive growth
with strong traction across the US, Europe, and beyond. We are combining two directions:
Digital : A mobile app for building habits and improving health based on science-backed practices. A few numbers: in our first year, we grew more than 20x. In December, we achieved 5x month-over-month growth in Gross Profit.
Physical : Our own line of FDA-approved supplements (manufactured in the U.S.). We use proprietary formulas based on patents developed by our R&D team.
At Leaply, we
challenge traditional career paths
— we value ownership over job titles, and impact over process. We move fast, think big, and expect every team member to contribute beyond their scope. We’re looking for a
talented Creative Marketing Manager
to join a team, who is working with physical direction.
Responsibilities
Play a key role in shaping and executing
creative strategy
for paid acquisition across
Meta
and emerging channels.
Develop
hypothesis-driven creative concepts
based on performance data, audience research, and competitive analysis.
Write clear, conversion-oriented briefs for video and static ads, including messaging angles, hooks, visual direction, and references.
Analyze
creative performance data
to extract actionable insights for growth strategy.
Identify patterns in
winning creatives
(hooks, structures, angles, positioning) and translate them into scalable testing frameworks.
Research and deconstruct high-performing creatives from both DTC physical brands and leading digital products to strengthen our approach.
Collaborate with the Marketing Design
team to optimize iteration speed and production quality.
Study
audience behavior
and turn insights into precise, high-impact messaging.
Monitor trends within the
Health & Wellness
category and identify opportunities for differentiation.
Qualifications
You’re a great fit if you:
Have 2+ years of
experience in a similar role : successfully scaling creative production, launching new formats, and improving efficiency.
Possess a deep understanding of creative production management principles: concepts vs. variations, formats, and the key levers that drive their success.
Are confident in your knowledge of
Facebook
operations.
Have English skills at B2+ level.
Are an AI adaptor: enjoy working with AI and actively use it to enhance your performance.
What you’ll get
Competitive compensation
Opportunity to work remotely
Full
ownership of your performance area
and a say in growth strategy
Support from an experienced team with
multiple successful exits
Access to
internal communities
in marketing, product, and payments
A
meaningful mission
— Leaply is about helping people live better lives, every day
Leaply is backed by
SKELAR, a venture builder with over 10 successful B2C businesses in its portfolio. SKELAR provides access to the best payment infrastructure for our business model, along with financial and legal support in our target locations. They also organize internal clubs focused on professional development in marketing, development, and payments. With SKELAR, there’s always someone to turn to for advice or assistance.
Beyond business, SKELAR supports the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces. Through this initiative, we create and fund large projects that help bring us closer to victory. xpzdshu
Join us in building
the next big everything!
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