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Permanent
Andalucía
Málaga (Andalusia)
Retail
Full - Time
09-Dec-2025
About the Role:
As a Retail Area Manager, you will be responsible for ensuring and driving the achievement of retail objectives for assigned centers by managing the field team and ensuring operational excellence. Your primary focus will be on leading, motivating, and developing your team to deliver exceptional results and customer experiences.
A Day in the Life:
As a Retail Area Manager, your days will be dynamic and focused on operational excellence, team development, and business growth. You will spend approximately 70% of your time in the field ("terreno").
TeamLeadership & Development:
* You will actively recruit, manage, develop, and retain your direct team, ensuring they uphold operational excellence standards and achieve business results.
* You will coach and motivate your Beauty Advisors (BAs), Experts, and Managers, identifying talent and prioritizing their training and development needs.
* You will monitor and manage BA turnover rates and absenteeism.
* You will lead by example in service and sales excellence.
Business Management & Strategy:
* You will conduct business analysis and be responsible for the figures of your assigned centers and their productivity.
* You will oversee and follow up on CRM strategies and logistics topics.
* You will control and monitor Store Managers' KPIs.
* You will manage relationships with retailers (center and regional level).
* You will coordinate and follow up on CXE (Customer Experience) and NPS action plans.
* You will be responsible for ensuring Retail Excellence across all your counters and teams.
* You will manage retail tools and plan commercial activities effectively.
Customer & Experience Focus:
* You will ensure operational excellence and provide exceptional service.
* You will leverage your knowledge of the beauty, luxury, and consumer sectors to enhance customer experience.
* You will make data-driven decisions to improve both business outcomes and customer satisfaction.
Key Performance Indicators (KPIs) you'll influence:
* BATurnover
* OneRetailAdoption
* PULSEResults
* BeautyAdvisorPerformanceKPIs
* Sales (Ventas)
* CRM /LogisticsPerformance
* QualitativeKPIs: NPS/CXE
* ServiceUsageRatio
* CustomerLifecycleManagement
Key Stakeholders & Counterparts:
You will regularly interact with various internal and external partners, including:
* Head of RAMs
* ECI Retail Director
* Retail Education
* HR
* Empowermentteams
* Activationteams
* Logistics
* RetailDesign
About You:
You are an inspiring leader with a strong business acumen and a passion for people and retail excellence.
EssentialSkills & Experience:
* Enablement Profile: You empower your team and foster their growth.
* Problem-Solving: You effectively identify and resolve challenges.
* Empathy: You connect with your team and customers on an emotional level.
* Retail Tool Management: Proficiency in using and leveraging retail management tools.
* Commercial Activity Planning: Strong ability to plan and execute commercial strategies.
* Data-Driven Decision Making: You base your decisions on sound data analysis.
* Sector Knowledge: Deep sensitivity and knowledge of the beauty, luxury, and consumer sectors.
* Effective Communication & Prioritization: You communicate clearly and can prioritize tasks efficiently.
Transversal Skills (HighlyValued):
* Energy & Stress Management: You maintain composure and effectiveness under pressure.
* Intercultural Agility: You adapt well to diverse cultural contexts.
* Coaching Conversations: You are skilled in coaching your team.
* Commitment: You foster a strong sense of commitment within your team.
* Consumer Lifecycle Planning: You understand and can plan for the various stages of the consumer journey.
DesiredSkills & DevelopmentPriorities:
* Difficult Conversations: Ability to handle challenging discussions effectively.
* Retail Management Coaching: Expertise in coaching on retail management and objection handling.
* Empathy Module (SRA Retail): Further development in understanding and applying empathy in a retail context.
* MyLearning Exploration: Proactive in continuous learning.
* Action Plan Creation & Commercial Lever Maximization: Focus on developing robust action plans and optimizing commercial strategies.
* Retail Excellence Workshop: Participation in workshops to further enhance retail excellence.
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