Digital Marketing Manager - Paid Media Role for Global B2B Technology Leader
Mid-Market & Enterprise Strategic Growth Position
* Salary Range €75,000-€87,500 plus Bonus and Benefits
* Hybrid Working with Flexibility (Barcelona Office)
* High-Impact Role within Collaborative and Innovative Global Marketing Team
* Opportunities for Career Progression in Growing Digital Department
We are seeking a performance-driven digital marketer to lead paid media strategy and drive visibility, lead generation, and business performance on a global scale.
This role is part of a high-performing team within a globally recognised B2B Technology organisation undergoing significant growth across mid-market and enterprise segments.
About the Position
You will play a key role in building and optimising digital media campaigns across paid channels including SEM/PPC, Display, Programmatic, Paid Social, and Affiliate.
Main Responsibilities
* Develop and own global paid media strategy for mid-market and enterprise segments
* Manage budgets across multiple digital channels to maximise ROI and performance
* Lead testing and experimentation across platforms, formats, and creative
* Partner with internal and external stakeholders to optimise landing pages, copy, and user experience
* Own agency relationships and ensure delivery against KPIs and timelines
* Monitor performance metrics across full marketing funnel using tools such as Google Ads, Analytics, Looker, and Salesforce
* Identify opportunities to expand into new regions and digital channels
* Ensure compliance with all relevant internal and external policies
Requirements
* 5+ years' experience in digital performance marketing
* Experience working in global B2B Technology organisations
* Proven track record of building demand generation strategies and optimising lead quality
* Deep knowledge of paid channels (Google Ads, Microsoft Ads, LinkedIn, Meta, etc.)
* Experience managing media agencies and vendor relationships
* Analytical mindset with strong reporting and data interpretation skills
* Excellent stakeholder communication and project management capabilities
* Experience with international campaign execution and localisation
* Agile marketing or project experience would be a plus
This is an exciting opportunity for someone who thrives in fast-paced, international environment and is passionate about using digital strategy to drive real business outcomes.