Are you ready to take flight and be part of an amazing team at Birdman? 🌱🚀🦅 About the Company At Birdman, we create plant-based foods that support both people and the planet. Our mission is to make healthy, sustainable, and cruelty‑free lifestyles accessible through delicious, nutritious, and innovative products. As our Ecommerce business continues to scale across Mexico and the United States, we are building a stronger technical foundation to maximize performance across our marketplace channels.
The Role Amazon
Ads is our highest‑complexity paid channel and it doesn't have a dedicated technical owner. That's the gap this role closes. You’ll be the internal expert: the person who builds the campaign structures, owns the optimization logic, writes the playbook, and makes every peso and dollar work harder.
You won’t be supervising someone else’s work; you’ll be doing it yourself, with full technical autonomy. If you’ve been operating Amazon Ads at a high level and want a role where you can see the direct impact of your decisions on real revenue this is it. Impact & Ownership - The technical performance of paid media across all marketplace channels - TACOS, ACOS, and revenue attributed to campaigns — your numbers, your accountability - Scalable campaign structures and optimization standards the team can replicate - The company's PPC playbook — built from scratch, documented, transferable - Incremental revenue unlocked through better keyword strategy and campaign execution What you’ll do Campaign Management: Manage and optimize SP, SB, SD, and DSP campaigns.
Execute keyword harvesting, negative matching, and ranking bursts. Monitor CTR, CPC, CVR, ACOS, and TACOS with a clear action plan every week.
Playbook & Standards: Build and maintain the PPC playbook - campaign structures, naming conventions, optimization criteria. Document everything so knowledge stays in the company, not just in your head.
Listings & SEO: Audit and optimize marketplace listings for SEO and conversion. Align paid and organic keyword strategies.
Retention & Reporting: Develop retargeting, win‑back, and repurchase strategies. Deliver weekly performance reports with insights, not just numbers. 3+ years directly operating Amazon Ads hands‑on, not agency supervision. Hands‑on with Seller Central and/or Vendor Central.
Deep technical knowledge: match types, bid strategies, campaign structures. Strong analytical mindset you read a Search Term Report and know exactly what to do next.
Nice to have: MercadoLibre Ads or Walmart Connect. Helium 10, Jungle Scout, or DataDive.
Experience building playbooks or training team members. Ready to build something that actually works? This isn't a role for someone who wants to manage a campaign someone else built. It's for someone who wants to architect the whole thing structure, logic, playbook, results. Join a high-performance team and make Birdman's paid media operation the benchmark. Ready to level up your impact with Birdman?