Company DescriptionKaplan Language Group (KLG) provides high-quality, language-travel programs across the world through its four brands, Kaplan International Languages, Alpadia Language Schools, ESL Education, and Azurlinga. All are recognized leaders in the educational travel sector, committed to offering high-quality, immersive language experiences to students from over 100 countries.We are now looking to recruit a talented Marketing Specialist (German speaking) whose focus will be to support, sustain and grow the strong presence of our brands in Italy, whilst also providing operational support for projects in other regions.The position is based within the regional brand team, reporting to the Brand Marketing Manager Europe (BE, FR, IT, SP). The role would involve working with an international team, based in offices across the world and would offer extensive exposure to international marketing, using a variety of digital and traditional offline channels.Job DescriptionCreating and implementing a marketing activity calendar to drive leads and conversion efforts through online and offline channelsSupporting the development and implementation of regional branding projects, with focus on growing revenue and ROIGeneral marketing research, including competitor activity monitoring, to create new and creative campaign ideasWorking with the content, email, design, and web teams to develop digital campaignsWebsite and blog management: writing, translating, and proofreading contentWriting compelling content for partnersOutreach, digital PR, contests and ruffles, and best practice industry trendsSourcing, securing and managing sponsorship / blogger partnerships / influencersSocial media planning, research, and executionCommunicating with target audiences and managing customer relationshipsOrganizing events such as conferences, seminars, webinars, and exhibitionsSupporting the development of SEO strategy, including seeding content and link buildingMonitoring KPIs related to brand searches, traffic on the website, and leads generationQualificationsTo be considered for the position, you will need:Bachelor’s degree or above (desirable)Spoken and written fluency in English and GermanRelevant marketing or brand experienceKeen interest in online trends, technology, social media, blogs, and travelAbility to think creatively and contribute ideasExperience and passion in creating contentDemonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlinesProven success in applying strategy, using marketing channels with focus on reaching targetsExperience with website analytics toolsKnowledge of HTML, website management (CMS), and mass email (CRM)PPC and best performance media practice (desirable)Complimentary experience of offline marketing (desirable)High levels of energy and self-motivationSelf-awarenessTeamworking skills and Innovative approachAdditional InformationThis is a full-time position based in Barcelona. You will be fully supported in your role with on-going coaching and training from your colleagues and managers.The benefits include:Global annual salary package range up to 33.000 annual (depend on experience).Ticket restaurant and annual bonus includedMedical insurance benefits discountsFree coffee and teaFree breakfast on Mondays and fresh fruit on ThursdaysFree online English courses and discounted language courses abroadWorking hours 40 per weekFlexible working – 3 days in the office/2 days at home weeklyThe opportunity to grow as part of a division in a successful multi-national education company