Marketing Manager Genetic Testing Solutions
At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce barriers to building a family. We help our customers and their patients fulfill the dream of having a baby.
The Global Marketing team seeks a skilled marketing professional responsible for shaping the global direction of genetic testing solutions through impactful marketing programs such as launches, concepts, and campaigns. You will lead our consumer/patient initiatives and collaborate closely with Product Directors & Regional Marketing teams.
With excellent communication skills, digital expertise, and extensive marketing experience, you know how to translate strategy into engaging content targeted at the right audiences at the right times. You excel in multicultural and cross-functional collaboration, ideally within a global environment involving multiple stakeholders.
Managing diverse processes and projects requires a pragmatic, positive, and creative mindset, with both strategic and operational focus. A solid business acumen is essential to identify and capitalize on growth opportunities. You will be part of the broader Global Marketing & Academy team, reporting to the VP of Global Marketing, fostering a collaborative environment.
Please note: Only CVs submitted in English will be reviewed.
Main Responsibilities
* Develop and communicate a clear, visionary marketing strategy aligned with Vitrolife Group's and genetic testing solutions' long-term business objectives.
* Lead the development of value propositions, marketing plans, campaigns, and sales tools on a global scale.
* Plan and develop an optimal marketing mix, emphasizing digital strategies and deliverables such as web content, email campaigns, webinars, and social media content.
* Collaborate with internal and external stakeholders on service launches and campaigns, ensuring commercial impact through effective execution.
* Work closely with the upstream product management team to incorporate customer and market insights into product vision and roadmaps.
* Develop patient marketing concepts and campaigns to enhance communication and lead generation from this target audience.
* Monitor campaign and launch effectiveness, ensuring continuous improvement of marketing activities.
Requirements
* A master's degree in marketing, communication, or a related field.
* At least 5 years of experience in regional or global marketing roles.
* At least 5 years of experience in digital marketing, omnichannel strategies, and marketing automation related to the customer journey.
* Strong background in marketing and brand management, preferably within the medical device or fast-moving consumer industries.
* Business and financial acumen, with experience managing marketing budgets and analyzing sales data to inform campaigns and launches.
The interview process will be conducted in English.
The position is based in Valencia (Parque tecnológico de Paterna).
We look forward to receiving your application!
Vitrolife Group is a global provider of medical devices and genetic services, developing products for personalized genetic information and medical devices. We aim to improve clinical practices and patient outcomes in fertility treatments.
With approximately 1,100 colleagues worldwide, headquartered in Gothenburg, Sweden, our products and services are available in over 110 countries through our presence in 30 countries and a distributor network. We are committed to sustainability and aspire to be the preferred partner for IVF clinics by providing superior products and services, fulfilling the dream of having a baby. Vitrolife is listed on Nasdaq Stockholm.
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