Join to apply for the Junior Marketing Specialist (retention & loyalty) role at Nationale-Nederlanden .
At Nationale-Nederlanden, it's the people who make the professional. Following the company's strategy, we are looking to strengthen our structure within our central offices located in Alcobendas, in a hybrid, flexible, and accommodating work environment.
We are looking for a motivated and detail‐oriented junior professional to join our team and support the design, launch, and monitoring of customer retention and loyalty campaigns. This role is ideal for someone passionate about customer engagement, digital communication, and data‐driven marketing strategies.
Key Responsibilities
Assist in the planning and execution of retention campaigns across multiple channels (email, SMS, web, app).
Support the implementation of loyalty initiatives such as segmentation‐based incentives, member‐get‐member programs, and personalized journeys.
Collaborate with cross‐functional teams (CX, UX, Sales, Product) to align campaign goals with customer needs.
Monitor campaign performance using KPIs such as NPS, CLTV, and engagement rates.
Help manage campaign tools and platforms (e.g., Salesforce, segmentation engines).
Participate in brainstorming sessions to improve customer experience and reduce churn.
Prepare reports and insights to evaluate campaign effectiveness and suggest improvements.
Requirements
Bachelor's degree in Marketing, Business, Communication, or related field.
Minimum of 2 years of experience in marketing departments focused on customer retention (mandatory).
Strong interest in customer retention and loyalty strategies.
Familiarity with Salesforce Marketing Cloud is highly valued.
Good command of English, with the ability to participate in meetings conducted in English.
Proficiency in Microsoft Office (Excel, PowerPoint, Word).
Analytical mindset and attention to detail.
Good communication and teamwork skills.
Proactive attitude and willingness to learn.
Benefits
We work with a hybrid model.
Starting financial aid so you can equip your work space at home.
Allowance and telework subventions.
Flexible working hours and 2 months of intensive working hours in summer so you can fully take advantage of your time.
We hire a life insurance and a pension plan for all our employees.
We establish objectives bonus as a performance reward.
We provide free parking for cars, motorbikes, electric cars with chargers, and bikes.
We offer flexible remuneration facilities such as transport card, nursery checks, health insurance with Sanitas, training, etc.
We care about people. We facilitate volunteer actions and give time to all our employees.
We care about your wellbeing. We have a Wellness Program available.
We are digital and love technology. Every team works under agile methodology.
In Nationale‐Nederlanden we are committed to diversity. We are proud to be an inclusive organization and we offer equal opportunities, regardless of race, cultural background, gender, gender identity, religion, national origin, age, disability, marital status, and sexual orientation. One of our core values is taking care of our employees so they can give their best within a respectful environment.
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