The Opportunity
We're looking for an Influencer Marketing Manager with a social-first mindset to join our Communications team in Barcelona. You'll turn creators into storytellers, empower local teams, and spark brand conversations people choose to share.
Reporting to the Communications Director, you'll lead Banderas Perfumes' influencers and advocacy strategy-working hand in hand with brand, digital, and local market teams-to propel the brand's relevance across platforms and audiences.
This is a unique opportunity to bring your innovative spirit and passion for beauty to a dynamic brand with one of the most exciting histories in the fragrance industry.
What you'll get to do
- Strategy & planning: Define the influencer guidelines by channel (IG, Tik Tok, You Tube ....), aligned to brand strategy and markets objectives.
- Community & advocacy: Create and guide teams into brand advocates plans. Together with market teams boost advocacy activations and always-on, monitoring results and learnings.
- Content creation: Design content creation guidelines, product seeding brief. Ensure that they are aligned with brand priorities and adapted to audience and platforms. Oversee the editorial calendar of Integral Brand Ambassadors.
- Content excellence: Ensure deliverables match brand voice and are native to each platform and aligned with trends. Work with agencies and digital team to respect brand identity and suggest reactive content when needed.
- Measurement & optimization: Set KPIs, track results (reach, EMV, engagement rate, clicks, conversions, ROI), and iterate using data. Build clear post-campaign reports and insights.
- Communications & events: Define communication guidelines and ensure they are aligned with IM strategy. Create and distribute PR tools (press lists, photofiles etc...) to markets.
- Budget management: Own the IM budget, forecasting, and spend efficiency.
- Cross-functional partnership: Collaborate with Brand, Social, PR/Comms, Media, Legal, and Regional teams to integrate IM across the full marketing mix.
We'd love to meet you if you have
- 3-5 years' experience in influencer/creator marketing (brand or agency).
- Proven track record running multi-market campaigns and advocates programs.
- Comfort working with talent managers and platforms.
- Excellent brief writing, feedback, and content quality standards.
- Good communications skills: clear communicator in Spanish and English and presentation skills. Able to manage stakeholders and deadlines in a fast-paced environment
Puig est un employeur garantissant l'égalité des chances, et tous les candidats qualifiés seront pris en considération pour un emploi sans distinction de couleur, de religion, de sexe, d'identité de genre, d'orientation sexuelle, d'origine nationale, d'origine ethnique, d'âge, de handicap, d'état matrimonial, de statut d'ancien combattant ou de tout autre caractéristique protégée par la loi.
Chez Puig, nous recherchons (en permanence) des personnes enthousiastes et engagées issues d'un large éventail d'horizons et d'expériences pour rejoindre notre équipe. [Nous sommes persuadés qu'offrir un environnement inclusif au sein duquel chaque personne se sent accueillie, valorisée, engagée et responsabilisée renforce notre entreprise, favorise une culture du challenge et nous permet de toujours repenser notre manière de travailler.
Nous pensons également que la diversité de nos employés fait de nous une entreprise plus forte et nous permet de mieux comprendre nos clients dans le monde entier.
Job Req ID: 29675
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