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Develop and implement marketing strategies that optimize management and performance of therapeutic areas, aligning with the company’s global objectives. Lead brand positioning from a 360° perspective, maximizing sales, profitability, and sustainability.
Roles & Responsibilities
Define and implement strategic marketing plans for assigned brands, aligning with global objectives and adapting tactics to local market dynamics.
Manage and lead a diverse team of Brand Managers, fostering professional development and collaboration.
Participate in strategic planning with stakeholders, integrating market insights, regulatory requirements, and emerging trends.
Ensure brand growth and long-term sustainability, optimizing product lifecycle and identifying new business opportunities.
Navigate complex regulatory and market environments, ensuring compliance and responsiveness to policy changes and competitive shifts.
Analyze market data and trends for opportunities and risks, leveraging analytical tools for evidence-based decision-making.
Coordinate multichannel campaigns and digital projects, driving innovation across channels and enhancing customer experience.
Organization & Reporting
Line Manager: Commercial Unit Director
Job Profile
Required Studies
Bachelor’s Degree in Marketing, Business Administration/Management or similar
Other Specialized Knowledge
Proven experience in leadership, team management, and transformation processes.
Excellent communication skills and stakeholder management.
Strong marketing knowledge, with at least 2 years in the specific therapeutic area.
Strategic thinking and planning.
Market knowledge and data analysis.
Results-oriented and decision-making skills.
Negotiation and communication abilities.
Languages
Fluent in Spanish
Other languages will be a plus
Professional Experience
7+ years in marketing positions, with at least 2 years in the specific therapeutic area. Previous experience leading teams and strategic projects.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing
Industry
Pharmaceutical Manufacturing
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