ABOUT BLANCAREAL
BlancaReal | Real Estate is dedicated to helping clients find their perfect place under the Andalusian sun. Our team of professional real estate and investment advisors, financial specialists, lawyers, and architects work collaboratively to provide exceptional service. We are known for our welcoming and multicultural team, speaking 7 languages and distinguished by empathy and language fluency. Join us to become part of a dynamic and supportive team.
YOUR ROLE
This is a full-time on-site role located in Mijas for a Search Engine Optimization (SEO) Specialist in Real Estate. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, executing link building strategies, analyzing web analytics, and optimizing on-page SEO. The role involves developing and implementing SEO strategies to improve search engine rankings and drive organic traffic to our website.
YOUR QUALIFICATIONS
* Proficiency in Keyword Research and conducting SEO Audits
* Experience in Link Building and On-Page SEO optimization
* Strong skills in Web Analytics and data analysis
* Excellent written and verbal communication skills
* Ability to work collaboratively in an on-site team environment
* Experience in the real estate industry is a plus
* Bachelor's degree in Marketing, Communications, or a related field
The technical specialist must focus their tasks on 4 main objectives:
1. On-Page
2. Off-Page
3. User Experience
4. Analisis
YOUR MAIN SKILLS
1. Technical Skills
* Web Design: Mastery of graphic design tools (Adobe Creative Suite, etc.) and understanding of UX/UI design principles.
* Web Development: Knowledge of languages such as HTML, CSS, JavaScript, and popular frameworks. Experience in frontend and backend development, as well as databases.
* SEO: Understanding of search engine optimization techniques, including keyword research and on-page/off-page optimization.
* Data Analysis: Ability to analyze web metrics (Google Analytics, etc.) and draw conclusions to optimize site performance.
* Project Management: Skill in planning, executing, and supervising web projects, meeting deadlines and budgets.
* Web Security (
optional
): Knowledge of security practices to protect websites from attacks and vulnerabilities.
2. Soft Skills
* Creativity: Ability to generate innovative ideas and design engaging web experiences.
* Communication: Skill in collaborating with clients and development teams, explaining technical concepts clearly.
* Adaptability: Ease in learning new technologies and adapting to changing market trends.
* Problem-Solving: Ability to identify and resolve technical and design issues that arise during development.
* Organization: Skill in managing multiple tasks and projects efficiently.
3. Success Measurement:
* Performance Metrics: Tracking key metrics such as web traffic, bounce rate, time on page, conversions, etc.
* A/B Testing: Conducting tests to optimize the website's design and functionality.
* User Surveys: Gathering direct feedback from users to identify areas for improvement.
* Competitor Analysis: Studying competitors to identify differentiation opportunities.
* Results Reporting: Periodic presentation of obtained results to clients or stakeholders.
WHAT WE OFFER
At BlancaReal, we foster a vibrant, supportive workplace designed for your success:
* Competitive Compensation: NET fixed salary per year, plus a variable NET salary and performance-based bonuses tied to company results.
* Comprehensive Support: Company-provided PC, phone, and access to a company car (when available) for professional use.
* Stable Employment: Indefinite contract from day one, with a 60-day trial period (no self-employed status).
* Exceptional Workplace: Work in Andalusia's most beautiful offices, featuring a garden, vegetable patch, pool, and ping-pong table.
* Welcoming Environment: Pet-friendly office with mid-day team meals and a fully equipped kitchen.
* Eco-Friendly Perks: Free e-vehicle charger on-site.
* Relocation Support Iin case you need it.