At Vitamin Well Group, we create healthier, great-tasting drinks, snacks, and protein products. Our core brands—Vitamin Well, NOCCO, and Barebells—are available across the Nordic countries, most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with our headquarters in Stockholm and offices in more than ten countries around the world.
We are growing fast– and it is time to take our next big step.
Due to strong, sustained growth in Spain, we are creating a brand new Field Sales Manager role to lead our national field operations and evolve how we go to market. This is a rare opportunity to build something from the ground up, shape the direction of a highly motivated team, and contribute directly to the continued success of our brands.
This is not a maintenance role. It is a high-impact, hands-on leadership opportunity for someone who wants to be in the field, with the team, driving results and setting the pace.
About the Role
As our first Field Sales Manager in Spain, you will take full ownership of how we execute in the field – leading a team of field sales representatives and merchandisers (currently ~25), as well as a shopper marketing specialist. You will also be tasked with expanding the team with a new sales coordinator role.
Reporting directly to the Managing Director, you will be a key member of the Spanish Sales Leadership Team and work in close partnership with KAMs and Marketing. The role is based in Madrid and includes frequent national travel.
This is a growth role in every sense – your leadership will directly shape the next chapter of our commercial development in Spain.
What You Will Do
* Lead, coach, and develop our national team of field sales representatives and merchandisers, plus a shopper marketing specialist – and take part in recruiting and onboarding the new role as sales coordinator.
* Inspire and drive performance across a motivated, sales-driven team – you will set the tone, lead from the front, and create the structure, clarity, and energy that empowers others to deliver.
* Build the foundation for scale – implement tools like Salesforce, define KPIs, and establish performance routines that help us grow smarter without losing our commercial edge.
* Own our retail execution across Spain – ensure strong distribution, visibility, and in-store implementation, and translate our commercial priorities into frontline action.
* Partner closely with KAMs and Marketing – align on national campaigns, shopper initiatives, and brand visibility strategies that win at the point of purchase.
* Be present in the field – support your team where it matters most, understand customer dynamics firsthand, and turn insights into action.
* Shape and lead the next chapter of our growth in Spain, balancing the entrepreneurial spirit we value with the structure and rhythm we need to go further.
Who You Are
* An experienced people leader with a proven track record in FMCG, ideally within food or beverage categories.
* A natural leader – someone who inspires and energises others, with a coaching mindset and clear performance expectations.
* Comfortable leading large, distributed field teams, with strong examples of driving both results and team culture .
* Structured and commercially sharp – able to connect field execution with broader business goals.
* Experienced in working with CRM tools – experience with our CRM system, Salesforce, is particularly valued and considered a strong merit.
* Thrives in growth environments and enjoys balancing strategy with hands-on involvement.
* Fluent in Spanish and comfortable working in English.
* Based in Madrid and open to regular national travel.
What We Offer
* A chance to build and lead a national field sales function in one of the most exciting FMCG companies in the market.
* Real impact – this role is central to our next phase of growth in Spain.
* Direct reporting line to the Managing Director and a seat at the sales leadership table.
* A growth-focused culture that blends entrepreneurship with professionalism.
* Supportive colleagues, strong brands, and a team-first mindset.
Ready to shape, lead, and grow with us?
Welcome with your application at the latest May 15th 2025. We will review applications on an ongoing basis and the position may be filled before the last application day. As every process is unique and so are you, we will ask you to submit a CV and not only apply with your LinkedIn profile.
Life At Vitamin Well Group
Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.
Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.
As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objectively as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Lab.
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