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Client:
Axiom Software Solutions Limited
Location:Job Category:
Other
EU work permit required:
Yes
Job Description:
SITE SEARCH EXPERT
Hybrid work – 2 days in a week onsite.
Full time salary – 36K - 40K Euros per annum
Years of experience needed – 10+ Years (Do not share SEO profiles, we need senior profiles with Onsite Search.)
Client:
HPI
Technical Skills:
* Create a robust on-site search strategy for digital direct business.
* Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with stakeholders.
* Always ensure best relevancy for the on-site searches.
* Continuously increase the click-through rate and conversion rate for the keywords being searched on-site stores.
* Continuous optimization of the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects, etc).
* Plan and execute an upsell and cross-sell campaign on various real estates on the stores by leveraging the tools capabilities.
* Work together with the e-commerce merchandising team on a roadmap and create the execute optimization activities.
* Perform keyword search in coordination with business objectives to optimize existing on-site search experience and define new opportunities.
* Address pain points for the search keywords and improve the relevancy of results accordingly.
* Quality control dashboard making sure for the best relevancy and end-to-end experience (audit and analyze).
* Provide feedback to the merchandising team on the performance of keywords and recommend plans to improve the click-through rate of low performing keywords.
* Minimize the search result pages with 0 results to avoid exits from the online stores.
* Communicate performance and initiative status to stakeholders in monthly business reviews.
* Stay on top of the trends related to search and on-site search optimization and leverage applicable practices to fuel growth in the online store ecosystem.
* Leverage the tool to personalize on-site search experiences based on user behavior, browsing history, etc.
* Data Analytics + Campaign management knowledge + Data Obsession.
* SQL Knowledge, web analytics (HTML).
* No interaction with SEO Team. Only interaction with Merchandising + Adv teams NPI and campaigns. Analyzing Google Analytics Data and making insights.
Certifications Needed:
* SQL OR HTML OR Any email campaigning tools certification
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