Senior Demand Generation Manager (B2B) (10m FTC)
Location: Madrid or London | Hybrid
About the Role Join one of the world’s leading EdTech platforms, trusted by over 120 million learners globally, and help shape the future of language learning through AI-driven growth. We’re looking for a
Senior Demand Generation Manager
to own and scale our B2B growth engine across key European markets. This is a high-impact, full-funnel role where you’ll bridge
field marketing, digital demand generation, and AI-powered performance marketing. If you thrive at the intersection of
strategy, execution, and data, and love combining
live events with measurable pipeline impact, this role is for you.
What You’ll Do Own Demand Generation Performance Drive the end-to-end B2B demand generation strategy, delivering a consistent pipeline of high-quality MQLs and SQLs. Leverage AI to enhance forecasting, targeting, and conversion. Lead Strategic Field Marketing (Europe) Plan and execute high-impact B2B events across Italy, France, Spain, DACH, and beyond. From concept to post-event ROI analysis—you’ll own it all. Collaborate on Paid Media Campaigns Partner with Paid teams to launch and optimize campaigns across channels like LinkedIn and Google Ads. Use AI-driven testing and automation to maximize performance and ROI. Drive Inbound & Content Strategy Work closely with Content teams to develop assets (webinars, whitepapers, case studies) that generate and nurture inbound demand. Align with Sales & Customer Success Ensure seamless lead handover, pipeline ownership, and strong collaboration across the revenue funnel. Own Analytics & Tooling Track performance across all channels using HubSpot and other tools. Deliver insights on attribution, ROI, and customer journeys using AI-enhanced analytics. Manage Budgets & Operations Oversee event budgets, contracts, and procurement processes with precision and accountability.
What We’re Looking For Proven experience in
B2B Demand Generation or Field Marketing
(SaaS or EdTech preferred) Strong
full-funnel marketing mindset
(brand + demand) Hands-on experience with
AI tools for marketing optimization Data-driven with strong experience in
CRM systems (ideally HubSpot) Excellent project management and stakeholder coordination skills
Why Join Us Be part of a
global EdTech leader
shaping the future of learning Work in a
high-growth, AI-driven environment Flexible hybrid working
and strong work-life balance Regular team events, socials, and a collaborative culture
Interested? Apply now and help us build the future of B2B growth in EdTech.
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