Overview
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A Spanish hospitality group, recognized for bringing Spanish gastronomy to the U.S. market, and currently in a strong phase of growth and consolidation, is seeking a Head of Marketing to lead and scale its entire marketing function in the United States.
This is a senior, strategic and hands-on position, responsible for defining and executing the global marketing vision of the group, managing an internal team of approximately 5 marketing professionals, and coordinating multiple external agencies and partners.
Responsibilities
* Define and lead the global marketing strategy aligned with the group’s business objectives, expansion plans and brand positioning around Spanish gastronomy.
* Manage, mentor and develop the internal marketing team (approx. 5 people), fostering performance, ownership and collaboration.
* Coordinate and oversee external agencies (creative, digital, media, PR, influencers, performance marketing, etc.).
* Own the full 360º marketing scope, including:
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o Brand strategy and positioning
o Digital marketing (paid media, SEO, SEM, CRM, email marketing)
o Social media and content strategy
o PR, events and brand activations
o Influencer marketing and strategic partnerships
o Local store marketing and opening campaigns
o Drive customer acquisition, retention and loyalty across all channels and locations.
o Track performance through KPIs, dashboards and ROI analysis, optimizing budgets and campaigns on an ongoing basis.
o Work closely with Operations, Finance and Leadership to ensure marketing initiatives support commercial and operational goals.
o Guarantee brand consistency and excellence across all touchpoints, reinforcing the identity of Spanish cuisine and culture.
Profile Requirements
* Proven experience as Head of Marketing, Marketing Director or Senior Marketing Manager, preferably within hospitality, restaurant groups or lifestyle consumer brands.
* Solid background in restaurant / F&B marketing is highly desirable.
* Bilingual or native-level English is mandatory. Spanish is a strong plus.
* Strategic thinker with a hands-on, execution-driven mindset.
* Demonstrated leadership experience managing teams and multiple external agencies.
* Strong knowledge of 360º marketing, both online and offline.
* High level of dynamism, adaptability and energy, comfortable in fast-paced, growth-oriented environments.
* Data-driven and business-oriented profile with strong analytical skills.
* Willingness and ability to live and work in California, USA.
What’s Offered
* A key leadership role within a growing Spanish hospitality group expanding its presence in the U.S.
* High autonomy, visibility and real impact on brand and business growth.
* Responsibility for a full marketing department and top-tier external partners.
* Salary package according to experience. xqbhyrx
* Long-term career development in California, USA, within a solid and ambitious group.
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