Sales Development-Trade Marketing OOH channel:
La experiencia que se espera de los solicitantes, así como las habilidades y cualificaciones adicionales necesarias para este trabajo, se enumeran a continuación.
POSITION OVERVIEW / JOB SCOPE & CORE DELIVERABLES
To accelerate the development of the OOH channel by expanding distribution, recruiting new customers, and deploying innovation that unlocks new occasions and drives sustainable growth.
MISSION, AMBITION & RESPONSIBILITIES:
1) Category Strategy Development for OOH
* Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.
* Define growth drivers and priority platforms within the OOH channel
* Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc).
2) Portfolio Management & Assortment Optimization
* Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators
* Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route.
* Look for new product development opportunities working together the Global teams.
3) Segmentation, Commercial Tools & TRADE MARKETING
* Segment OOH customers and design tailored activation plans—aligned with the principle that OOH is not one‐size‐fits‐all.
* Generate selling stories, opportunity assessments, and category arguments for customers.
* Build activation plans that improve visibility and rotation.
* Work with chefs, culinary partners, or field teams to test and validate applications that unlock incremental consumption
* Develop customer‐specific tools: menu boards, chef applications, recipe cards, operational toolkits.
* Ensure execution consistency with global brand guidelines and OOH communication frameworks.
ORGANIZATION & STAKEHOLDERS:
* Partner with OOH Sales, KAMs, Supply Chain and Finance to ensure operational excellence.
* Serve as the connection point between local and global OOH teams for portfolio updates, innovation processes and best practices sharing
* Work closely with customers and suppliers (agencies)
* Reporting to Sales Strategy and Planning Director
SALES & LEADERSHIP COMPETENCIES:
* Strong ability to analyze market, channel and customer dynamics in the OOH environment.
* Capability to translate data and insights into clear category strategies and growth plans.
* Solid understanding of commercial KPIs and P&L drivers.
* Proven ability to identify new business opportunities and growth white spaces within channels and customer segments.
* Strong understanding of route‐to‐market models (direct, wholesalers and distributors, etc).
* Ability to lead and orchestrate innovation launches in a complex OOH ecosystem.
* Solid experience in trade stories, category projects and joint business planning with customers.
* Strong skills in building launch toolkits (selling stories, application concepts, visibility materials, customer pitch decks). xohynlm
* Strong operational rigor combined with creativity in activation design
SKILLS & EXPERIENCE REQUIREMENTS:
* Entrepreneurial, proactive and growth‐oriented mindset
* Excellent cross‐functional collaboration skills, and ability to influence without direct authority
* Strong strategic analytical thinking, creative & innovative thinking, pro-active & can-do attitude
* Agility, ability to integrate change in a dynamic environment
* Embody the Bel Leadership competencies: drive and accelerate transformation, demonstrate agility, dare to innovate, unconditional collaboration, unleash & develop talents.
* High level of comfort with numbers and performance tracking
* Proficiency in Microsoft Office applications, including Excel & Power point
* Fluent in English, both written and spoken
* Experience with wholesalers, foodservice or OOH customers is needed
LOCATION:
Based in Madrid with professional travels