The Global Brand Director will be responsible for driving the pre-commercialization and commercialization strategies, leading the development and execution of the commercialization plan in collaboration with the Global Specialty Care TA cross-functional team, the Global Medical and Scientific Affairs team, and supporting in-country sales and marketing efforts.
This role manages daily brand operations, including Strategic and Tactical Plan Development, Branding and Creative, Strategic Communication, Budget Management, and Key Performance Indicator Monitoring.
This is a remote position, open to candidates located anywhere in Europe.
This is an individual contributor role.
Key Responsibilities :
* Lead the Olezarsen brand in partnership with the VP, Head of Immunology and Specialty Care, to ensure successful launch and strategic development, supporting product potential and regional activities.
* Develop and implement global cross-functional brand strategies, including positioning, communication, congress strategy, KOL management, geographical expansion, and training across all regions and markets, integrated into the Global Commercialization Plan.
* Manage day-to-day brand marketing activities aligned with milestones, budget, and KPIs.
* Lead global teams with representatives from Market Access, Medical, Patient Access, Regulatory, Tech Ops, Business Intelligence, and Finance, ensuring alignment with the brand strategy.
* Collaborate strategically and operationally with the VP, Immunology & Specialty Care portfolio CAT Lead on daily activities and processes (e.g., LRP, EPR, SPR, ExCom reviews, CEO meetings).
* Build partnerships with affiliates to gather insights and provide strategic guidance and tactical support for successful local launches.
* Engage with external stakeholders like KOLs to establish a strong foundation for Olezarsen's success.
* Control external expenses related to promotion and advertising, ensuring resource efficiency and budget adherence.
* Represent the commercial function in the Core Asset Team (CAT), working with peers to ensure synergies and address challenges.
* Liaise with Ionis, the commercialization partner, to maximize global potential.
* Operate ethically, adhering to Sobi's values and SOPs, completing all required training and compliance measures.
* Perform additional duties as assigned.
Qualifications :
* University degree in medical/science fields.
* Proven experience in global prelaunch and launch activities in rare diseases, preferably in immunology.
* At least 5 years of strong brand management experience in global or leadership marketing roles.
* Project management skills with a results-driven approach.
* Experience managing multiple stakeholders, delivering results on time and within budget.
* Additional experience in sales, market analytics, and business intelligence is a plus.
* Ability to manage external consultants and agencies.
* Customer relationship management experience.
Personal Attributes :
* Align with the company's values: Care, Ownership, Ambition, Urgency, Partnership.
* Cultural awareness and experience working across cultures.
* Strong analytical thinking skills.
Additional Information :
All employees must demonstrate behaviors aligned with Sobis core values. Join us to make a difference in rare disease treatment and care.
Why Join Us
We are a global company with over 1700 employees across more than 30 countries, committed to societal impact. We offer a competitive benefits package and a culture that empowers individuals to make a difference.
Sobi Culture
We challenge the status quo to improve lives affected by rare diseases through innovation and strong partnerships.
An Equal Opportunity Employer
Sobi is committed to diversity and inclusion, providing accommodations for applicants with disabilities or veterans as needed.
Remote Work : Employment Type :
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