CUSTOMER RETENTION SPECIALIST (INTERIM)
Temporary Position
Revelyst – Adventure Sports Group Europe is a fast-growing action sports company that prides itself on attracting passionate and talented individuals. We are looking for a data-driven, creative and customer-focused Customer Retention Specialist (Interim) to join our E-Commerce team at our Barcelona HQ.
This is a temporary position designed to support our E-Commerce team during a transitional period. The role is key to optimizing the consumer journey and strengthening long-term relationships with our customers across multiple digital channels. You will play a critical role in increasing customer loyalty, driving repeat purchases and maximizing customer lifetime value through CRM and retention strategies.
If you are passionate about digital marketing, customer engagement and e-commerce growth, we would love to hear from you.
The main tasks of the position are:
The Customer Retention Specialist will be responsible for developing and executing CRM strategies that enhance the customer experience and improve retention performance across our European brands.
CRM & Email Marketing
- Manage and optimize email marketing programs to improve customer retention and lifetime value
- Support the future implementation and development of SMS marketing initiatives
- Build and execute segmented and broadcast email campaigns
- Ensure campaigns are delivered accurately and on schedule
Retention Strategy & Customer Journey
- Develop and maintain the global retention calendar, aligning with seasonal launches, product stories and brand initiatives
- Create customer segmentation strategies based on RFM analysis and consumer behavior insights
- Identify opportunities to improve engagement and repeat purchase rates throughout the customer lifecycle
Data Analysis & Consumer Insights
- Analyze CRM and e-commerce data to identify trends and growth opportunities
- Monitor key retention and digital performance KPIs
- Generate campaign reports and provide actionable business insights
- Support decision-making through a data-driven approach
Database Growth & Loyalty Programs
- Drive database growth and lead generation initiatives through campaigns and promotional activities
- Collaborate on loyalty programs and brand initiatives that increase long-term customer engagement
- Identify new opportunities to strengthen customer relationships and retention strategies
Cross-functional Collaboration
- Work closely with Design, Marketing and Merchandising teams to ensure timely campaign execution
- Coordinate campaign assets, QA processes and landing page readiness
- Stay up to date with CRM best practices, emerging technologies and competitor strategies
Position requirements:
Qualifications:
- Bachelor's degree in Business, Marketing, E-commerce or a related field
- Minimum 3 years of experience in CRM, Email Marketing or Customer Retention, ideally within retail or e-commerce
- Advanced knowledge of email marketing platforms such as Klaviyo, HubSpot or Mailchimp
- Strong understanding of digital marketing funnels and customer lifecycle strategies
- Experience analyzing campaign performance and customer behavior data
- Understanding of email analytics and mobile-first communication best practices
- Advanced English;
an additional European language is a plus
- Experience with Google Analytics is a plus
Competences:
- Passion for digital marketing and e-commerce
- Data-driven and analytical mindset
- Strong organizational and problem-solving skills
- Ability to simplify complex data into actionable insights
- Excellent verbal and written communication skills
- Ability to thrive in a fast-paced environment
- Team player with a proactive attitude
- Passion for the Adventure Sports Group brands and vision
Ready to help shape the customer journey and drive loyalty across some of the most iconic action sports brands? Apply now and join our E-Commerce team in Barcelona!
Please note: This is an interim (temporary) position.