Has responsibility for trade tactics and direction setting to optimize the performance in accordance with the overall directions given. Has responsibility for campaigns, initiatives and sales material to support sales target achievement. Delivers and optimises the yield and volume for each string. Supports the pricing and cost allocation - how to allocate costs optimally, set price floors and acceptance policies for cargo on the network in partnership with the commercial team. Evaluates trade-offs between volume, market share, yield, reliability, and costs. Provides guidance to local capacity management. Actively provides feedback to the organisation on product performance and participates in regular service network reviews and product expansion opportunities with Network team. Drives utilisation/volumes through regular discussions with commercial teams. Ensures optimal space allocation on assigned services, with due considerations to cargo types and relative yields on both long and short term basis. Drives customer satisfaction survey process.