Digital Marketing Senior Analyst Country: Spain IT STARTS HERE Santander ( ) is evolving from a global, high-impact brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible. This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference. Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management. Santander Corporate & Investment Banking (Santander CIB) is Santander's global division that supports some of the world's most complex and sophisticated corporate and institutional clients, offering customized services and value-added wholesale products to best meet their needs. THE DIFFERENCE YOU MAKE Santander Corporate & Investment Banking (SCIB) is looking for a Digital Marketing Senior Analyst based in our Boadilla Headquarters in Madrid. We’re shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. To succeed in this role, you will be responsible for: As a Digital Marketing Senior Analyst, you will play a key role in driving SCIB’s digital marketing strategy, with a strong focus on performance, optimization and value generation across digital channels. We need someone like you to help us in the following areas: - Digital campaign management: Plan, execute and optimize multi-channel campaigns (LinkedIn, web, email, paid media, etc.) - Digital Channel optimization: Contribute to improve owned channels based on data-driven decisions - Digital presence - contribute to overseeing our digital presence and client touchpoints - Content strategy with performance mindset: Support content creation aligned with business goals, ensuring measurable impact - Stakeholder collaboration: Work closely with global business teams to align marketing initiatives with strategic priorities - Digital ecosystem management: Support the use and optimization of tools such as CRM, CMS and marketing automation platforms WHAT YOU’LL BRING Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring. The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Professional Experience 3-5 years of experience in digital marketing, performance marketing or growth marketing. (Required) Proven experience managing and optimizing digital campaigns and channels. (Required) Experience in data analysis and KPI-driven environments. (Required) Previous experience in financial services is a plus. (Preferred) Education Bachelor’s degree in Marketing, Business, Economics, Advertising, Journalism or similar. (Required) Strong digital marketing background. (Required) Languages English: Professional working proficiency required (C1 or above). (Required) Hard Skills Strong analytical mindset with ability to translate data into insights and actions. (Required) Solid understanding of digital marketing channels and funnels. (Required) Experience with web analytics tools (e.g. Google Analytics), CRM tools (e.g. Salesforce) and CMS platforms (WordPress, Drupa). (Required) Knowledge of paid media and social media performance (LinkedIn especially) is highly valuable. (Required) Soft Skills Ability to manage multiple projects simultaneously and set clear priorities. Ability to demonstrate initiative and adaptability. Strong stakeholder management and communication skills. High attention to detail, execution and excellence Proactive, hands-on and results-oriented mindset OTHER INFORMATION If you want to know more about us, follow us on WE VALUE YOUR IMPACT Your contribution matters, and it’s recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers. We’re enable our teams to go beyond through global opportunities and broad career paths. Flexibility that works. Enjoy a hybrid working models —some days remote, some days onsite with your team—along with flexible hours. Learning for life. Access hundreds of courses on our platforms, including exclusive access to our global learning space: Santander Open Academy () Compet