Head of Business Development
Las cualificaciones, habilidades y toda la experiencia relevante necesaria para este puesto se pueden encontrar en la descripción completa a continuación.
Debrecen
Orchestrate the strategic expansion and brand positioning of Hungary's premier international IB school. The position involves balancing complex multi-channel lead acquisition with operational data integrity across a high-stakes admissions lifecycle. Secure a seat at the leadership table of a growing institution on an award-winning campus at a pivotal moment of institutional scaling.
The International School of Debrecen (ISD) is a growing IB continuum school offering the PYP, MYP, and DP and is the only school in Hungary accredited by NEASC ACE. Located in an award-winning campus at the edge of a forest in Debrecen, ISD is a dynamic, student-centered learning community committed to developing caring, curious, creative changemakers.
Position Overview
The Head of Business Development is a senior leadership role responsible for leading the Business Development Team that drives the school's student enrollment growth, marketing performance, and end-to-end admissions lifecycle management. The role combines growth strategy, corporate partnership development, marketing leadership, and enrollment operations oversight, ensuring both pipeline expansion and operational excellence across the entire student journey. The primary objective is to grow student enrollment through data-driven acquisition strategies while maintaining a highly accurate, efficient, and compliant admissions process. The secondary objective is to develop feedback mechanisms, monitor parent feedback, and work in partnership with educational leaders to ensure that ISD fulfills its mission promises.
Marketing & Brand Positioning
* Lead the school's positioning strategy in local and international markets
* Oversee digital marketing, communications, and paid media performance
* Manage external agencies and marketing partners to ensure conversion-focused output
* Ensure consistent, high-quality brand messaging across all channels
* Plan and execute recruitment events, open days, and outreach initiatives
Growth & Student Acquisition Strategy
* Design and execute the overall student recruitment and growth strategy
* Develop and optimize multi-channel lead generation strategies (digital, referrals, events, corporate)
* Oversee conversion-focused marketing initiatives across the full funnel
* Manage and optimize the full enrollment funnel (awareness → inquiry → application → enrollment)
* Improve conversion rates through continuous data analysis and experimentation
* Lead CRM-based growth strategy and pipeline development
Corporate & Strategic Partnerships
* Develop and manage strategic partnerships with multinational companies and key stakeholders
* Align CSR and talent development initiatives with student recruitment goals
* Design and support scholarship programs funded through corporate partnerships
* Build and maintain relationships with senior-level external stakeholders (C-level executives, institutions, organizations)
Enrollment Operations & Funnel Management
* Oversee the full admissions and enrollment lifecycle from inquiry to onboarding
* Ensure accuracy and integrity of student data within CRM systems (e.g., OpenApply or equivalent)
* Standardize and optimize admissions workflows and processes
* Ensure compliance with internal policies and external regulatory requirementsIdentify and resolve operational bottlenecks in the enrollment process
* Coordinate closely with academic and administrative teams during student onboarding
Customer Experience & Parent Journey
* Monitor and improve the overall parent experience throughout the enrollment journey
* Manage feedback systems, including surveys and continuous feedback channels
* Identify at-risk families and implement retention strategies
* Develop community engagement and referral initiatives
* Strengthen long-term parent engagement and advocacy
Data, Analytics & Reporting
* Analyze full enrollment funnel performance and conversion metrics
* Provide regular reporting to senior leadership on key growth KPIs
* Identify drop-off points in the funnel and xqysrnh recommend improvements
* Develop enrollment forecasts and pipeline projections
* Drive data-informed decision-making across marketing and admissions
Key Performance Indicators (KPIs)
* Lead-to-enrollment conversion rate
* Total student enrollment growth
* Pipeline volume and quality
* Corporate partnership revenue / scholarship funding secured
* Parent satisfaction (NPS / feedback scores)
* CRM data accuracy and process compliance
Qualifications
* Bachelor's/Master's degree (economics, finance, marketing, or related field)
* Experience in a similar leadership role
* High level of English proficiency
* Excellent written and verbal communication skills in English and Hungarian
* Strong administrative and organizational skills
* Strong computer literacy (MS office, email, CRM systems)
* Ability to work under pressure and meet deadlines
* Ability to prioritize tasks effectively
* Strong focus on data accuracy and database management
* Strong managerial skills
Benefits
* A modern workspace with parking and bike storage
* Company laptop, phone, and necessary technology
* Delicious lunches at our on-site canteen (provided by IKON Restaurant)
* Friendly, collaborative colleagues