The Festival & Consumer Specialist is a national role that focuses on the development, implementation and cultivation of the brand image and the increase of the share of mind in the On Premise environment. Is a strong collaborator, interfacing with all key stakeholders to maximize impact and leverage image building and consumption driving initiatives. Also trains the On Premise team in all new industry marketing tools and concepts, ensuring increased availability, visibility and activation at the POS. Is a key contributor to the annual On Premise Marketing business plan, deriving actionable insights and developing strategies and tactics.