Trade Marketing Analyst
POSITION SNAPSHOT
JobReq ID: 54533
Type of work: Hybrid
Type of contract: Open-ended/permanent
Full/Part Time: Full time
Location:
Madrid, ES
ABOUT US
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a "Bridgestone West" strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.
ABOUT THE ROLE
Job purpose
As a Regional Trade Marketing Specialist, this role will work in full coordination with the Regional Trade Marketing Senior Manager, aligning with Consumer BU priorities and BSEMEA Business Marketing guidelines. This position is based in the Madrid office.
Responsibilities:
* Lead the implementation of all trade marketing activities ensuring a close contact and follow-up with the different internal and external stakeholders.
* Propose and execute sell-in/Sell-on/Sell-out promotional plans
* Communication of all trade marketing plans and actions across the region and at European level BSEMEA
* Periodical visits to key strategic dealers to define and present trade marketing plans.
* Achieve the quantitative & qualitative OB targets focusing on strategic products boost and OP target contribution
* Apply ROI measurement tools to evaluate the effectiveness of trade marketing initiatives,
* Inclusion ofcentral available on-the-shelf Promotional Tools developed by the central team into local market strategies when relevant, ensuring alignment with regional needs to enhance sales performance.
* Follow up and control of the marketing budget
* Translate and localize all the different sales enablement assets & POS/Digital materials implementation
* Support Senior Trade Marketing manager on the definition of the proper strategy to ensure the right visibility of our brands and products at POS in line with product priorities and guidelines
* Execute marketing activations and needs at POS such as openings, events, etc…
* Integrate when possible the Brand activation assets as sell-in/sell-out tools to grant brand consistency and reinforce the impact of our Brand investments.
* Manage and optimize digital platforms designed to support sell-in and sell-out strategies, ensuring a seamless experience for trade partners and customers.
* Monitor platform performance and user engagement, leveraging data to identify improvement opportunities and drive adoption.
* Lead the rollout of new features or upgrades to digital trade platforms.
* Develop and implement marketing automation workflows in cooperation with Business Marketing Digital Lead and COE to streamline customer engagement and communication processes.
* Analyze customer journey data to optimize touchpoints and increase conversion rates within trade channels.
* Apply ROI measurement tools to evaluate the effectiveness of trade marketing initiatives
* Achieve the quantitative & qualitative OB targets focusing on strategic products boost and OP target contribution
Qualifications and experience required
Academic background: University degree in Marketing & Communication or University degree in Business Management and Administration.
Experience: Trade & Channel Marketing achievements proved. 5 years' experience in Sales & Marketing preferably in Consumer Goods Industry and/or Automotive Industry
Languages: Spanish (native): written & spoken
English (advanced): written & spoken
Soft Skills:
* Planning & organizing capacity
* Leadership and Team Development
* Creative & innovative
* Good communication ability
* Teamwork capacity
* Negotiation ability
WHAT WE OFFER
At Bridgestone, what really matter is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to "Serve Society with Superior Quality", for that, we offer you more than just a competitive