* Digital Content Specialist in different channels.
* Possibility to work with companies in the healthcare sector
Marketing leading company with 25 years of experience in the life-sciences omnichannel arena, based in Barcelona and Madrid.
This role will be crucial in managing our ongoing medical education initiatives.
The successful candidate will have a solid understanding of medical education, audience engagement, and omnichannel strategies within the pharmaceutical or healthcare industry.
We are seeking a creative and dynamic individual to develop cross-cutting communication campaigns targeting emerging audiences. The ideal candidate will have a strong understanding of diverse demographics and the ability to craft messages that resonate across various platforms. This role requires innovative thinking, excellent communication skills, and a passion for engaging with new and varied audiences.
If you are excited about the opportunity to make a meaningful impact through strategic communication, we would love to hear from you.
Duties & Responsibilities
* Develop and execute a detailed online content strategy, in line with the company's marketing objectives and the Integrated Customer Business Plan.
* Ensure the development of content that fosters engagement and supports the marketing strategy, with focus in online educational activities for Health Care Professionals and patients.
* Supervise and coordinate the creation of various content types, such as eCME programs, webcasts/webinars, web pages, blog posts, videos and infographics.
* Stay updated with emerging content formats to stay competitive, and proactively recommend innovation opportunities.
* Align with the Channels& Automation / Business teams to develop and implement strategies for distributing content across various channels, including social media, email and other platforms.
* Create and oversee editorial calendars to ensure a consistent flow of content.
* Make sure produced content is based on the SEO best practices to enhance visibility and search engine rankings.
* Use analytics tools to measure content performance and recommend ideas and best practices for improvement.
* Create regular reports on content performance and communicate insights.
* Manage external vendors (local and international) contracted to provide educational services
* Make sure that all content complies with legal, regulatory and ethical standards, including medical, copyright and privacy regulations.
* Permanent contract.
* Growth opportunities within the sector.
* Collaborative and dynamic professional environment.
* Flexible working hours and possibility of partial remote work.
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