Ph3Senior Brand Manager – Blu (Hybrid) /h3 pImperial Brands PLC is seeking a Senior Brand Manager to lead the strategy and growth of Blu, the market‑leading vaping brand in Spain, and play a pivotal role in shaping our broader NGP portfolio. /p h3Key Responsibilities /h3 ul liOwn the brand strategy, positioning, and annual business plan for Blu and future NGP brands. /li liTranslate consumer insights, trends, and competitive intelligence into breakthrough campaigns and innovation opportunities. /li liLead integrated ATL/BTL/digital activations from idea to execution, ensuring best‑in‑class consumer engagement. /li liManage the product portfolio, pricing, profitability, and pipeline together with Global and Planning teams. /li liPartner cross‑functionally with Sales, Trade Marketing, Legal, and Regulatory to ensure compliant, high‑impact go‑to‑market execution. /li liInspire and steer creative, media, and digital agencies while coaching one direct report. /li /ul h3Qualifications Experience /h3 ul liRelevant experience in Brand Management, ideally FMCG or similar categories. /li liProven track record in building consumer‑loved brands and delivering commercially strong growth. /li liDigital strategy experience. /li liAnalytical, insight‑obsessed, and highly strategic with a hands‑on execution mindset. /li liFluency in English and Spanish. /li liCreative, collaborative, and energized by disruption. /li /ul h3What We Offer /h3 pAn inclusive and collaborative environment where you will receive a comprehensive compensation package with salary, bonus scheme, and further benefits. Join a purpose‑driven team focused on forging a healthier future for consumers. /p h3Everyone Belongs /h3 pWe are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientations, religions or beliefs, and of neuro‑divergence. We give fair and equal consideration to all applicants. /p h3Key Information /h3 ul liSeniority Level: Not Applicable /li liEmployment Type: Full‑time /li liLocation: Madrid, Community of Madrid, Spain (Hybrid) /li /ul h3How to Apply /h3 pPlease submit your application via our careers portal. For support in completing an application and/or attending an interview, contact /p /p #J-18808-Ljbffr