**Company Description**At H&M; Group, we are here to inspire people around the world to express their personality through fashion and design by making a more sustainable lifestyle exciting and accessible for everyone - regardless of style or budget. To get there, we have set the 2030 Goals for People, Planet and Growth, ensuring that we can continue leading our industry towards a sustainable future and creating long-term profitable growth.In the coming years we focus on elevating the full H&M; experience in the eyes of the consumers through Product, Experience and Brand, guided by our Brand Plan. Do you want to be part of making us succeed? Learn more about H&M; here.- Translate regional customer commercial plan into a daily site activity plan for each market aligned with brand direction.- Secure overall digital customer experience, including content publishing and segmentation, in coordination with E-com Leads.- Proactively identify in-season reactive activities for further digital growth based on customer insights and trends.- Incorporate digital advantages into planning and follow-up for continuous overall performance optimization.- Analyze data (sales performance, web analytics, user behavioral insights, heatmapping, A/B testing) to generate hypotheses and actions for improving digital sales, profit, brand perception, and customer lifetime value.- Plan, create, and execute A/B tests in line with CX strategy and brand direction.- Review and share learnings from tests and actions with regional and integral teams to refine understanding of 'what good looks like.'- Identify and formalize opportunities for improvement in the digital customer journey and conversion funnel.- Work closely with E-com Leads to secure day-to-day digital customer experience and optimize the full funnel.- Collaborate with CA&M; Performance Manager to identify and champion digital opportunities during planning and in-season activities, ensuring alignment between digital experience and traffic-driving channels.**Qualifications**Education- Bachelor’s degree in related field such as Business, Economics, Marketing, or a relevant disciplineSkills & Experience- Experienced within ecommerce with understanding of the total digital ecosystem and its synergies.- In depth knowledge of fashion retail and keen understanding of regional market trends and consumer preferences.- Strong analytical skills, including ability to interpret sales data, web analytics, and behavioral data to make informed decisions on actions to drive digital performance and CLV.- Commercial salesmanship with drive to achieve results and hit goals.- Experience in Conversion Rate Optimization (CRO) including A/B and multi-variate test planning, execution, and follow-up.- Experience within content optimization, including knowledge of user experience (UX) and user interface (UI) elements to enhance website usability and drive conversion.- Experience setting and optimizing a daily site activity plan, with knowledge of key factors to optimize digital growth in determining the commercial approach.- Leadership capabilities including effective communication skills, the ability to influence, and the drive to see through opportunities.- Strategic mindset with ability to both execute and develop way of working to align with sales and brand goals.- Attention to detail to ensure accurate and seamless shopping experience.- Growth mindset and adaptable, with ability to stay updated on industry trends and technology advancements.- Ability to work independently and be self-motivated while working tightly as a part of a team.- Proactive, curious, and innovative approach to problem solving with a constant improvement mindset.- 2-3+ years’ experience in eCommerce roles in the fashion retail industry with demonstrated ability to drive commercial business through improvements to the digital experience.- Experience in Conversion Rate Optimization (CRO) and A/B testing including familiarity with optimization tools such as Optimizely and web analytics tools such as Google Analytics**Additional Information**This position offers a temporary local contract, and it is a requirement to have the necessary work permits and residency in Barcelona.LI-MS4LI-CK1