Senior Brand Manager Super Premium BrandsWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Meaaningful Work From Day OneThis position sets the vision, objectives, and strategies for the Gin Mare and Embed portfolio in Iberia. It is a key strategic thought partner to the Head of Marketing on Embed strategy, business development & priorities and resource allocation. The Senior BM will be responsible for close collaboration with cross-functional teams and agency & distributor partners, to develop annual and long-term strategic brand plans for Iberia.
What You Can ExpectBrand Strategy & Execution
Lead development of Gin Mare and Diplomatico Rum (95% of your workload)
Lead acceleration and development of SP strategy and portfolio/market prioritization in collaboration with Head of Marketing and GM.
Develop a close working relationship with global brand teams to align brand plans and long-term strategic direction.
Given the importance of the Iberia market for both brands, being a strong partner and consultant for the global team contributing to development of global strategy and brand communications.
Develop and lead go to market campaigns & initiatives including but not limited to ATL, field experiential marketing / event activation activities, brand advocacy etc.
Provide guidance and input into local agency relationships by brand.
Scope new product and portfolio diversification opportunities - size of prize, consumer trends/ rationale and business cases.
Partner closely with trade marketing and sales team for effective channel & customer programs across Off Premise, On Premise and E-Commerce.
Track and measure key brand and business metrics with actionable outputs and reapplied learnings.
Perform the role of brand guardian and is ultimately responsible that all B-F consumer/customer communication is in line with overall brand rules, is fully compliant with the local law and is following the internal legal B-F procedures.
Support the management and delivery of the P&Ls for Gin Mare and SP portfolio in Iberia in close collaboration with Head of Marketing, GM and Finance Manager.
Lead the development of A&P budget needed to deliver the agreed targets and ensure regular tracking. Trade and consumer insights
Lead the development and constant updating of consumer insights, supervising all consumer research in collaboration with the BBI and DP team.
Analyze on a regular basis competitive environment and emerging trends in markets in order to implement corrective measures and action plans.
Perform regular market visits (on-and off-trade) to gain knowledge and observations about the market and consumers.
What You Bring to the Table
Experience: Qualified in marketing and/or minimum 6 years relevant experience in brand management
Proven track record of successfully delivering brand growth in a highly competitive environment
Experience in driving the overall communications plan including TTL activities
A&P and P&L management
Previous experience of leading multiple countries and cross-functional teams
Fluent in Spanish and English, both spoken and written
IT literate - MS Office applications & Google applications
What Makes You Unique
Experience: Experience in spirits or image driven premium brands
Previous experience of managing digital and social media campaigns
Know-how of on-trade and e-commerce
Superior communication skills (influencing, listening, presentations, written)
Able and willing to travel internationally and attend evening and weekend events when needed
What We OfferTotal Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
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