Senior Product Marketing Manager, Active
Join to apply for the Senior Product Marketing Manager, Active role at Sage. At Sage, we’re here to knock down barriers so everyone can thrive: our customers, our partners, and our people. We empower millions of businesses worldwide with innovative technology that makes accounting, HR, payroll, payments, and more effortless. Descripción
We are looking for a Product Marketing Manager for Iberia who will help bring our AI‑first solutions to life for Iberian customers. This role is key in shaping how Sage shows up in the Iberian market, defining how we talk about our products, connecting with our audiences, and driving growth. Responsabilidades principales
Own and lead all aspects of product activation, including market launches, customer engagement, and adoption. Develop and champion localised messaging frameworks and value propositions tailored to accountant personas. Define and optimise the end‑to‑end customer journey, driving product‑led growth and retention. Collaborate cross‑functionally with GTM, Sales, Partner, and Product teams to deliver impactful campaigns and enablement. Conduct competitive analysis and shape response strategies for key players such as Holded, Wolters Kluwer, Cegid, and others. Lead market research and customer discovery in Spanish and Portuguese to surface insights and inform strategy. Shape commercial models, pricing, and packaging to ensure local relevance and differentiation. Contribute to vertical strategies for segments such as embedded services and digital transformation. Represent the voice of the Spanish and Portuguese accountant, influencing global strategy and product roadmaps. Build visibility and trust within the local accountant community, acting as a recognised advocate for Sage. What We’re Looking For
You’re fluent in Spanish or Portuguese (plus English), have deep knowledge of the accounting profession in Iberia, and possess proven senior experience in Product Marketing, Go‑to‑Market, or Commercial Strategy within B2B SaaS, fintech, or accounting software. You’re commercially minded, data‑driven, and able to translate insight into action—designing pricing models, propositions, and campaigns that deliver measurable results. You’re a confident communicator and storyteller, able to influence at senior levels and bring teams together under a clear vision. Above all, you’re passionate about empowering accountants and driving market success across Spain and Portugal. Benefits
Flexible benefits: exchange part of your salary and save on health insurance, meal and transport vouchers, childcare, and training. Well‑being: Free access to the Calm app (for up to 5 users), 24/7 counselling, and emotional support from our Healthy Mind Coaches, plus self‑care and parenting resources through the Cleo app. Flexible working: flexibility of working one hour in, one hour out, shortened workdays on Fridays and during the summer, and the opportunity to work from over 40 countries for up to 10 weeks per year through our Work Away program. Annual leave: 23 working days of vacation, 5 paid days per year for volunteering, and 5 additional paid days annually for personal or professional development. Extended leave: 7 extra days of maternity leave and 5 extra days of paternity leave, on top of the legal allowance, available after one year of service. Financial support: Life and disability insurance, salary advances of up to 3.5 times your net monthly pay, a €300 net marriage bonus, and access to Sage's employee stock purchase plan at a discounted rate. Health and Safety Responsibilities
Foster the safety culture, by leading with your own example. Follow established safety procedures and report potential hazards promptly to maintain a secure and efficient workplace. Participate in safety training sessions and adhere to preventive guidelines to minimise risks and protect yourself and colleagues. Seniority level
Mid‑Senior level Employment type
Full‑time Job function
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