Reporting to the Digital Experience Manager, the Carolina Herrera CRO & Digital Data Senior Specialist is responsible for optimizing the digital experience to achieve business goals.
What you'll get to do
* Strategic Optimization: Collaborate with IT and Digital teams to implement tracking tools (e.g., Google Analytics, Looker, Contentsquare, Bloomreach, SAC, etc.) to enhance the digital experience.
* User Insight & Experience: Analyze user interactions and sales data on digital platforms to understand behavior, preferences, and pain points, sometimes managing external agencies.
* UX / UI Optimizations: Propose improvements to UX / UI and Content teams based on insights.
* Performance Metrics: Define and monitor KPIs related to user engagement, conversion rates, bounce rates, and other relevant metrics.
* A / B Testing: Plan, execute, and analyze tests to optimize website elements, such as layouts, content, and CTAs. Present recommendations based on insights.
* Segmentation: Collaborate with brand and CRM & Media teams to analyze customer data and create user segments based on behavior, demographics, and other factors to tailor experiences.
* Reporting: Generate reports and dashboards to communicate insights to the Digital Experience Manager and stakeholders, including top management.
* User Research: Conduct user tests and interviews with internal and external teams to validate hypotheses.
* Competitor Analysis: Monitor industry trends and competitors' digital experiences to identify areas for advantage.
* Data-Driven Decision Making: Work with the Digital Experience Manager to make informed decisions about website improvements, content strategy, and user journeys.
We'd love to meet you if you have
* Minimum 5 years’ experience as CRO, Digital Analyst, UX Researcher, UX Designer, or Digital Product Owner in an agency or brand environment.
* Bachelor’s degree in a related field (e.g., Data Science, Communication Sciences, Design, Business Administration).
* Proficiency in data analysis tools and platforms (e.g., Excel, Google Analytics, ContentSquare, Bloomreach, SAC, Python, SQL, etc.).
* Proficiency in A / B testing tools (e.g., Google Optimize, AB Tasty, etc.).
* Strong analytical and problem-solving skills.
* Knowledge of statistical analysis and modeling techniques.
* Knowledge of web tracking technologies.
* Understanding of UX principles.
* Excellent communication skills to convey complex data findings to non-technical stakeholders.
* Attention to detail and ability to spot trends and anomalies in data.
A few things you'll love about us
* An entrepreneurial, creative, and welcoming work culture.
* A range of learning and development opportunities.
* An international company with growth opportunities.
* A competitive compensation & benefits package.
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