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Senior global social media manager (barcelona)

Barcelona
Approach People Recruitment
Publicada el 3 diciembre
Descripción

International Recruitment Consultant - Life Sciences chez Approach People Recruitment Global Social Media Manager Join a company that’s shaping the future of healthcare and innovation.

As Global Social Media Manager, you will drive and evolve our integral social media presence inspiring audiences, amplifying our scientific leadership, and connecting our global community across 12 markets.

You will manage our global social media channels, oversee editorial planning, coordinate campaigns, and track performance across platforms. Working closely with Digital, Corporate Communications, and Marketing teams, you’ll ensure a consistent brand voice, strong digital impact, and seamless collaboration with local affiliates.

This is a unique opportunity to blend strategic vision and operational excellence in a global, fast‑evolving environment.

What You’ll Do

Shape & execute a cohesive global social media strategy across all platforms (LinkedIn, Instagram, YouTube, etc.)

Lead editorial planning and global content calendars aligned with product launches, scientific milestones, and corporate campaigns

Own and evolve the Global Social Media Playbook — tone of voice, visuals, governance, and best practices

Coordinate the Global Social Editorial Board, ensuring alignment across Digital, Corporate Communications, Scientific, and Customer Marketing teams

Leverage Brandwatch (or similar tools) for social listening, analytics, and KPI tracking

Monitor and report performance metrics: reach, engagement, sentiment, conversions, and share of voice

Empower affiliates with best practices, toolkits, and training sessions to ensure consistent, high‑quality execution worldwide

Oversee platform governance — taxonomy, tagging, moderation, and optimization

Collaborate cross‑functionally to ensure unified messaging across all digital touchpoints

Support reputation management and social media crisis communication in collaboration with Corporate Communications

What You Bring

Degree in Marketing, Communications, or Digital Media (Bachelor’s or Master’s)

5+ years managing global corporate social media accounts

Proven expertise in social media strategy, analytics, and community management

Experience developing social media playbooks, running editorial boards, and aligning multiple stakeholders

Skilled in Brandwatch or equivalent tools for monitoring and reporting

Solid understanding of digital reputation management and crisis communication

Strong coordination skills across affiliates, internal teams, and industry influencers

Excellent communication and presentation skills; fluent in English (additional languages a plus)

Who You Are

You’re a strategic thinker who thrives on transforming data into insights and ideas into action.

You’re hands‑on, curious, and creative, with a deep passion for social media and storytelling.

You can navigate scientific or regulated environments (MedTech, Pharma, or Healthcare) with agility and compliance awareness.

You’re collaborative yet independent — capable of leading initiatives and driving global alignment.

Why Join Us

Be part of a global transformation in digital communication.

Work with international affiliates and drive social impact on a worldwide scale.

Join a dynamic, passionate team with opportunities to lead and grow.

Shape how science and innovation connect with millions around the world.

Seniority level Associate

Employment type Full-time

Job function Marketing

Industries Pharmaceutical Manufacturing, Medical Equipment Manufacturing, and Personal Care Product Manufacturing

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