Barcelona, candidates from the north of Spain (Bilbao, Santander, etc.) As Head of Field Sales, you will drive the commercial and cultural strategy of Bacardi in your region. You will be responsible for translating the national strategy into actionable local plans while building high-performing, autonomous teams and fostering our culture in every decision you take.
Have Commercial passion Commercial Execution
- Analyze KPIs weekly using tools like Power BI; Translate national strategy into a detailed regional plan by customer typology, category focus, and brand priorities.
Represent the region’s needs in national forums, supporting them with data and a clear business case. - Align objectives with Trade Marketing, KAMs, and Brand Ambassadors to ensure consistency between commercial actions and brand strategy. - Convert national strategies into actionable local playbooks, providing KPIs and clear goals.
Foster a leadership culture where Field Managers and Business Managers operate with autonomy and commercial ownership. - Implement a structured leadership cadence: weekly 121s, weekly Team Meetings, and bi-weekly Work Withs. - Create tailored development plans using 360º feedback tools and structured performance check-ins. - Cultural Leadership
- 4+ years in senior sales roles, ideally in FMCG/premium drinks. - Strong commercial acumen and negotiation experience. - Deep knowledge of commercial tools (Power BI, CRM). - Fluent English and Spanish. -