As you contemplate your future you might be asking yourself whats the next step? Start your journey with us
Were seeking an experiencedMarketing Analytics amp; Measurement Leadto join our Marketing Analytics amp; Data Activation team a visionary thinker and handson builder who will redefine how we measure marketing impact across web and app
In this individual contributor role reporting to the Head of Marketing Analytics amp; Data Activation youll lead the agenda for dedicated data scientists data engineers and analysts designing and building the systems that power the next era of datadriven growth at eDreams ODIGEO
If youre ready to soar were ready to take you there
Why eDreams ODIGEO
Join the worlds leading travel subscription platform and one of the largest ecommerce businesses in Europe
Millions of customers every year across 44 markets 5 brands over 75 million Prime members since launching in 2017
More than 100 million searches per day on our websites more than 6 billion AI daily predictions
Over 1700 employees More than 60 different nationalities from all continents 99 permanent contracts
Were the worlds leading travel subscription platform and one of the largest ecommerce businesses in Europe We are a tech company revolutionising the travel booking experience through our consumer insight innovative technology market leadership and Prime the worlds first travel subscription program
What you will do:
The Roles Key Responsibilities and Tasks
As an eDOer you will have clear objectives great challenges and a clear overview of how your work contributes to the global company project and its customers As a Marketing Analytics amp; Measurement Leadin the Marketing Analytics amp; Data Activation team you will be in charge of:
The Mission
1. Your mission is toturn marketing data into a strategic advantage
2. Youll build the frameworks systems models and automation that transform complex business questions into analytical solutionsYoull help us understandwhat truly drives incremental growth ROI and profitabilityacross our global digital marketing investmentsThis role sits at the heart of our marketing decisionmaking engine driving eDOs transition toward a unified intelligent and automated measurement ecosystem
What Youll Do
Build Intelligent Systems amp; Automation
Design and evolve scalable frameworks and models to measure marketing effectivenessTranslate results into actionable investment recommendations to maximize marketing ROIPartner with engineering and data science to industrialize measurement fromincrementality testingConversion Lift GeoLift Causal Impact toMMM MTA and predictive modelsUse advanced analytics and experimentation to uncover what truly drives incremental growth
Collaborate amp; Influence
Act as the internal thought leader on marketing measurement influencing not justwhatwe measure buthowChampion an incrementalityfirst mindset across the organizationLead the adoption and integration of new measurement frameworks into the marketing strategy and operations
What you need to succeed:
MustHaves
Bring your unique perspective speak up and offer disruptive solutions Youll have the opportunity to learn and grow while making a real impact on our team Heres what you need to succeed:
5 years of experience inmarketing analytics measurement or marketing science ideally in a digital or appbased businessHandson experience and deep understanding of incrementality testingConversion Brand amp; Search Lift GeoLift experimentsHandson analytical capability inPython or R and comfortable inSQLfor data manipulationStrong ability to interpret complex datasets and distill them intoclear actionable insightsExcellentcommunication and storytellingskills with the confidence to influence senior stakeholders
NicetoHaves
Deep understanding ofmultitouch attribution MTAandmarketing mix modeling MMMExperience buildingmarketing data productsor automation pipelines with data engineersFamiliarity withcloud data environmentsBigQuery AWS GCP and visualization tools Looker Data Studio Power BIExposure toperformance marketing platformsAppsFlyer Meta Ads Google Ads etcA passion forexperimentation automation and simplifying complex systems
Preferred Qualifications
Experience with Applied AI Tools:Demonstrated comfort using practical AI tools such as Gemini or other AIpowered assistantsExperimentation Mindset:Curiosity and eagerness to explore experiment with and integrate emerging AIdriven solutions into workflowsAIEnhanced Problem Solving:Ability to effectively leverage AI tools to streamline processes and enhance productivityAdaptability and Learning Agility:Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities
Why Join Us
Be thearchitect of the next generationof marketing measurement systems at one of Europes most datadriven companiesCollaborate with toptier experts across analytics engineering and marketing strategyWork in a culture that values autonomy innovation and measurable impactShape how we invest millions in marketing and how we understand the true value of every customer interaction
Join us to set the path for smarter more impactful marketing
Whats in it for you?
The best talent deserves the best benefits
At eDO we want you to be a part of our success story and great culture
Heres what we offer:
A rewarding Compensation package Prime Plus membership competitive salary and benefits package including flexible benefits performancebased bonuses birthday day off discounts and partnerships relocation support and premium equipment with rolebased selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycleContinuous learning to fuel your growth and explore new horizons Learn and grow with free Coursera access soft skills workshops tech training leadership development and more Plus enjoy a great onboarding programGrow opportunities to empower your career and unleash your potential Personalised career paths and the eVOLVE Program will help you discover grow and thrive Internal mobility opportunities let you pursue horizontal career changes and promotionsYour Wellbeing is our priority Embrace Freedom and Flexibility At eDO we value flexibility employee care and transparency We offer a hybrid homeoffice model focused on outcomes Youll be able to find the right workpersonal life balance that suits you bestWork hard party hard We believe in having fun and connecting with colleagues Join eDO for afterwork events padel tournaments parties and more Create communities based on your passions like sports and music Come to work as you are with no dress code and enjoy free fruit coffee and tea at our officesEnjoy a dynamic and healthy environment Be innovative take risks and share your ideas Our diverse and openminded teams support high performance learning and growth Youll work in an Agile mindset environment with recognition at our core
Wanna take a peek into what its like to work at eDO? Follow us on and discover more about life at eDO
If you are ready for a career opportunity with unmatched benefits continuous learning and a supportive worklife balance look no further Take your career to new destinations by applying now and help our diverse inclusive and passionate team shape the future of travel
now
We are an equalopportunity employer and value diversity at our company We do not discriminate based on race religion colour national origin gender sexual orientation age marital status or disability status Our people are the key to our success Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation Dont meet every requirement? If youre excited about this role but do not feel your experience aligns perfectly with all the requirements we strongly encourage you to apply nevertheless
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