Growth Marketing Manager at Appodeal, Inc.
Appodeal is a dynamic US-based product company with a integral presence. We have offices in Warsaw, Barcelona and Virginia, plus a remote team around the world. We thrive on diversity, collaboration, and innovation, making us a leader in mobile app monetization.
Role Overview
We are seeking a Growth Marketing Manager to build and execute scalable marketing programs that drive high-quality leads (MQLs) and accelerate pipeline growth. You will design and manage multi‑channel campaigns, partner closely with sales, and continually optimise performance through data‑driven insights. This is a high‑impact role in a fast‑moving ad‑tech environment where creativity and analytical rigor are equally important.
Key Responsibilities
- Develop and own the demand generation strategy to support BidMachine’s revenue targets across priority regions and products.
- Define the MQL and pipeline goals in partnership with the sales team.
- Build a repeatable lead‑gen engine that integrates CRM, enrichment, and outbound workflows to deliver predictable pipeline growth.
- Plan and execute campaigns across paid media, email, and outbound channels.
- Manage marketing automation platform HubSpot to nurture, score, and segment leads effectively.
- Set up and optimise lead enrichment workflows using 3rd‑party tools (Clay, Clearbit, Apollo) to ensure clean, actionable data.
- Implement outbound and ABM tactics leveraging tools like Lemlist, LinkedIn Sales Navigator, and other prospecting platforms to expand reach and increase engagement.
- Partner with content and product marketing teams to deliver compelling campaign assets (case studies, landing pages, messaging sequences).
- Track and report on lead generation metrics (MQLs, SQLs, cost per lead, conversion rates, pipeline contribution).
- Use A/B testing, enrichment insights, and data analysis to continually optimise campaigns for both quality and efficiency.
- Maintain dashboards in HubSpot and analytics tools to provide visibility to sales and leadership.
- Work closely with Product Marketing and Sales Operations teams to align messaging and ensure smooth handoff of leads.
- Coordinate industry events, webinars, and sponsorships to raise brand awareness and capture high‑value leads.
Qualifications
- 3–5 years of experience in B2B demand generation, preferably in ad tech, martech, or SaaS.
- Proven track record of planning and delivering campaigns that drive measurable pipeline growth.
- Hands‑on experience with HubSpot CRM and marketing automation, including workflows, scoring, segmentation, and reporting.
- Experience using enrichment tools (Clay, Clearbit, Apollo, ZoomInfo) to build and maintain high‑quality prospect databases.
- Familiarity with outbound and outreach tools (Lemlist, LinkedIn Sales Navigator, SalesLoft/Outreach.Io) for scaling personalised campaigns.
- Analytical mindset with the ability to turn data into actionable insights and optimisations.
- Excellent project management skills;
able to balance multiple campaigns and deadlines.
- Strong written and verbal communication;
comfortable collaborating with sales and executive stakeholders.
- Bonus: Knowledge of ABM strategy, paid media platforms (Google Ads, LinkedIn Ads), and intent‑data providers.
Join us
With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team. Help shape the future of mobile app success!
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