Job Description of Operator Trade Marketing Manager
Location: Madrid, Spain
On-board time: ASAP
About us:
We are a technology company, driven by the passion to create the ultimate products, with smart terminals and intelligent services at its core. Founded over 20 years ago, with headquarters in Dongguan, China, we are proud to say that we still have over 80-percent of employees working in R&D, as part of our proprietary research and development system. By now, we have over 300 million active users worldwide, and we are ranked 5th in global market share.
One dream. One team
Holding a firm belief in creating the vivo culture in Europe, we are proud to say that our team is courageous, ambitious, authentic and multicultural with 15 nationalities and growing. We celebrate each nationalities' special day. At vivo, we make sure your voice is heard, and your culture is respected.
At vivo, we commit ourselves to one thing, do the right things and do things right. We support openness and authenticity, promote self-reflection and continuous learning, we thrive to provide a working environment where our talents can perform at their peak.
Responsibilities:
Responsible for developing and executing trade marketing strategies aimed at increasing brand visibility, sales, and overall market share in the operator sector.
* Trade Marketing Strategy :
-- Coordinate with sales and brand marketing team to ensure the effective execution of trade promotions and product launches at retail outlets.
-- Develop and implement trade marketing strategies that support overall marketing and sales goals and enhance brand positioning in retail environments.
* Retail Marketing campaigns :
-- Plan and execute co-marketing campaigns with operators, ensuring alignment with the brand strategy and local market needs. Monitor campaign effectiveness and ROI.
* Brand Presence:
-- Create appealing and eye-catching visibility that lead the customer through the Telco channels such as Stores/Call Center/Web/App etc.- Supply Chain Coordination: Oversee the logistics and supply chain operations to ensure timely and efficient delivery of products and services.
-- Inventory Management: Manage inventory levels to ensure product availability while minimizing excess stock.
* Retailer Relationships:
-- Build and maintain strong relationships with key retail partners and collaborate on joint business plans, promotions, and activations.
* Budgets and Reporting
-- Manage trade marketing budgets, track expenditures, and ensure efficient use of resources. Provide regular reports on the effectiveness of trade marketing campaigns and also company telco asset mgmt such as LDU.
* Instore visibility
-- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution. Execute in-store activities such as product displays, planograms,merchandising, POSM to boost product visibility and sales.
* Market Insights and Analysis
-- Analyze market trends, consumer behaviors, and competitor activity to adjust trade marketing strategies and tactics accordingly.
Your profile includes:
* Major: Bachelor or above
* Proving working experience (at least 3 years) in retail marketing in operator sector.
* Experience in digital marketing or managing 360 campaigns.
* Strong understanding of retail dynamics and trade marketing strategies.
* Solid experience in brand strategy and field visual merchandising.
* Strong cross-functional communication skills to work effectively with internal teams and external partners.
* Good time-management skills with good English.
* Ability to multi-task.
At vivo, we are committed to providing equal opportunities. We value diversity and inclusion and do not discriminate against people on any basis, such as, but not limited to, religion, color, nationality, gender, sexual orientation or disability. We focus on doing the right thing and do things right We look forward to hearing back from you
Connect with us
If this sounds like your next challenge, send us your application at this link