Join to apply for the Head of Marketing role at Qida (home-care)
This is one of those job opportunities that do not come up every day. And also, they are not for everyone.
If you are top talent, hands-on, analytical, superb project manager and people person, willing to work hard (with predictability) and learn a lot, this might be for you. If you are looking to grow (and are willing to make the effort it takes to grow) and care about social impact, this might be for you. If you like to earn people's trust and see feed-back as an opportunity to grow every day, this might be for you. And finally, if you care deeply about what impact you and your team make into society, are willing to put in what it takes, this might be for you.
About Qida
Qida is a social impact scale-up founded in Barcelona in 2018 with the vision to become the European leader in services to the elderly at home. Our goal is to keep the elderly patients at home, for longer, through both caregiver services, as well as, insurance, data and technology. By doing this, the ultimate goal is to support health and social care systems in their path to long term sustainability.
Seven years after inception, we have scaled the business to 100Mn€ GMV, 250+ office employees, over 5.500 active caregivers, entered profitability (EBITDA 0) and have partnerships with the largest private hospital chain in Spain (QuirónSalud), the largest bank, the largest life insurers in Spain and over 50 public institutions across the country.
About The Origins
The company was Founded by Oriol Fuertes, McKinsey Alumn in both Spain and London, where he spent c. 10 years doing healthcare work, mostly in public sector.
In The Company, We Put a Lot Of Effort In Having A+ Players, Strong Team Members That Create An Environment Where One Can Learn And Thrive, That Push The Limit, That Ask "what Would It Take" Instead Of "finding All The Reasons Why Something Won't Work", Work Hard (with Predictability, But Hard) And Have a Huge Hunger For Growth.
- Pau Puigpelat, Chief Operating Officer and Chief AI Officer of the company
- Ariadna Puig, Chief Commercial Officer
- Daniel Alonso, Chief Product Officer of the company
- Agustina Clair, Director of Strategic Projects
- Jose Carol, Former Leader of Banco Sabadell Start-up investment arm
- Ramon Forn, 25+ years at McKinsey (Senior Partner)
Scope Of The Role
Lead Brand and Communication Strategy:
- Define, execute, and continuously evolve our brand narrative and communication approach
- Build Qida’s Group brand architecture and lead the brand integration strategy for our M&A; acquisitions
- Drive Local Brand Building and Offline Campaigns
Acquisition Strategy
- Define and align our digital strategy with the digital acquisition team
- Asess relevant metrics using data to inform decisions and optimize outputs
Market And Customer Intelligence
- Stay ahead of trends in the senior market, monitor the competitive landscape and adapt marketing strategies accordingly
- VoC: get obsessed with our customer
Value proposition: Improve our current service and product portfolio based on VoC and Market intelligence identifying, developing and launching new products and services tu improve our value proposition
Develop and Manage a High-performing Team - Recruit, coach, and develop talent across brand, content, PR, acquisition and communications.
Requirements
- Good person, humble, willing to grow and learn
- Minimum 7 years of experience in leading Marketing roles in start-ups/scale-ups or FMGC
- Has led end-to-end offline media and OOH campaigns
- Has led acquisition teams and worked on the main acq. digital channels
- Has experience leading external coms
- Very well rounded profile: conceptual, analytical, team management and relational
- Extremely hands-on
- Fast learner and willing to grow fast in a fast paced environment
- Spanish-speaker
- Based in Barcelona
Five Reasons Why You Should Join Qida
- Because of impact: Qida is the leading social impact company in Home Care in Spain
- For the challenge: leading one or more of the company's top 10 projects is critical to the success of our mission
- For the culture: Qida is a different place
- For the learning: joining a high-growth environment, working directly with a distinctive management team and above all good people
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